We started out almost 40 years ago as a monthly print instalment, sent round to agencies and media owners across the UK. Since then, we’ve made the move online to an all-in-one platform with 1000s of subscribers.
We’re constantly evolving to keep up with your needs, to ensure we’re delivering the best insights in the most accessible way. Keep reading to find out the latest developments on ALF!
We’ve made a major upgrade to Spend Search that will transform how you plan and prioritise outreach.
Until now, ALF provided a breakdown of ad spend across media channels -TV, Outdoor, Radio, Press, TV Sponsorship, Cinema, Direct Mail, Digital, Door Drop and most recently Social Media. Now you can go one step further and view spend by individual media platform. With the new Media Platforms view, you can filter by:
This means you can quickly see, across all your target accounts, exactly how much is being spent, where it’s being spent, and on which platforms, at both advertiser and brand level.
Available to Pro Users only!
January 2026
ALF isn’t just a database, we’re an extension of your team.
We’ve grown our editorial team to ensure all relevant trade press sources are covered, and we’ve already seen a 42% increase in the number of news articles published in the first half of this year alone.
On average, we deliver 3,900 updates every week. In a typical month, that includes:
The result: less time researching, fewer missed signals, and more confidence in every outreach message, everything you need, in one place.
September 2025
Staying on top of which brands are working with which agencies isn’t always easy, and missed details can mean missed opportunities.
That’s why we launched Account Search, now available to all ALF Pro users. It brings together all agency accounts listed on ALF, making it easy to build, save and export lists of the accounts you care about most.
With Account Search, you can:
Whether you’re looking for big retail brands investing in Outdoor, or tracking account movement across a specific network, finding and prioritising the right opportunities is now significantly faster.
Available to Pro Users only!
September 2025
We've made it even easier to identify new opportunities, and get a more in depth understanding of your prospects.
Agency-brand relationships now show a cycle start date and more detailed type of work associated with the account. This allows clients to better understand brand relationships and understand length of current relationship.
April 2025
One of ALF’s most valued capabilities is our Nielsen partnership, giving you dependable spend insight that strengthens your targeting and sharpens your pitch.
You get access to over £16.5bn in annual ad spend, with breakdowns across: TV, Outdoor, Radio, Press, TV Sponsorship, Cinema, Direct Mail, Digital, Door Drop, and now Social Media.
With Social Spend data, you can see where prospects are investing on social platforms alongside their traditional channel activity—so you can align outreach to what they’re doing right now.
Why this matters
Available to Pro Users only!
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