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ALF Insights


Is ALF GDPR compliant?

Yes. ALF data is processed under ‘Legitimate Interest’. We have undertaken a several Legitimate Interest Audits (LIAs) and have implemented a robust process that ensures transparency and provides data subjects with an explicit and regular opportunity to opt out from ALF or access their details.

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How often does ALF research companies?

We research and update company and agency profiles every 9, 12, 15 or 24 weeks. In addition, if clients find any inaccuracies, we aim to fix these within 24 hours of being reported to us.

How many people do we have in our research team?

A strong team of 20 is working timelessly to ensure ALF's content is accurate, relevant and insightful.

What support do I receive with my subscription?

When you have ALF, you have a dedicated account manager as well as support from our Customer Success team to enhance your prospecting possibilities.

How many trade press sources do we monitor?

ALF provides an overview on 10 trade press publications, consolidating the information you need on the UK’s leading brands marketing activities and agencies.

How do we research companies' advertising spend?

We partner with Nielsen to provide over £13 billion of advertising spend on the companies and brands we cover, including the amount they are spending on each channel, every quarter.

What additional information will ALF provide me with to help me with prospecting?

Our reports section shows you new companies to the market, brands' spending patterns including increased spenders and fallers, brands moving agencies, new appointments, direct-to-consumer and B Corp brands and more.

How many industries does ALF cover?

ALF monitors the entire market and categorises companies into 33 industry sectors and 587 sub-sectors to help you with segmenting and granularity.

Can you integrate ALF into your CRM?

Yes, ALF’s API means that your developers can take the data from ALF and integrate it into your CRM. This means you don’t even need to go to the ALF platform to benefit from our data and insights – you can have ALF come to you! Technical documentation and example code can be found here.

ALF Insight Terms & Conditions

These terms and conditions (the "Licence Terms"), the Website Terms and the Order Form (as defined below) together (the "Licence Agreement") governs the licence granted by ALF Insight Limited, a company incorporated in England with Company Registration Number 08297172, whose registered office is at c/o GlobalData, John Carpenter House, John Carpenter Street, London, EC4Y 0AN, and referred to herein as "ALF Insight" to the Licensee for use of the Product (as defined below in the links below).

ALF Connect Terms & Conditions

ALF Intelligence Terms & Conditions