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Redactive Media Group Case Study
Who are Redactive Media Group?
Redactive Media are a leading independent content and publishing company specialising in professional membership communications. Our work bridges multiple sectors and audiences to communicate across print, digital and events. A key part of our service is commercialising and connecting brands with professional communities through outbound advertising sales and sponsorship. Our clients span professional organisations such as CIBSE, The IET, IOSH and IATA through to the Royal College of Midwives, U3A and National Trust.
What challenges were you facing before using ALF?
We knew the brands we were targeting, however finding the correct and most relevant advertising contacts within the brands and the advertising agencies was the main challenge.
ALF also plays a large role in how we pitch for new publishing clients, being able to source relevant brand names to impress prospects.
Why ALF?
The top of the list, without question, is the up-to-date contact details ALF provides and regularly keeps relevant.
It’s also really helpful to see brand advertising spend, recent company personnel and agency movements, and the daily news for insight into what's happening in the industry.
"For consumer brands and agency contacts, you cannot look past ALF. This is your black book of business."
Since implementing ALF, how has it impacted your new business efforts – helped save time, increase efficiency or improve ROI?
All of the above. Especially lead sourcing in this hybrid working environment where agency contacts are increasingly hard to get hold of on the phone.
Saving leads lists means we can easily catalogue and return to find the information previous uncovered.
We’ve been able to build relevant databases for regular touch points with key decision makers. Evidenced in the open rates and return communications.
ALF is a fantastic platform that forms a crucial part of our sales toolkit.
How easy was it to get started?
Very easy, the customer service is impeccable too. The interface is very user friendly and the link to specific LinkedIn pages is very useful.
Special mention to our AM India May whose regular check-ins and bubbly personality always brightens the day. She really knows and understands our needs.
