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Quality Data & Insights

Quality Data

Quality Data

ALF Insights

Quality Data & Insights

What data is available in ALF?

  • Over 5,000 advertiser profiles and their current agencies

  • Over 42,600 contacts from 18,500 brands and their 918 agencies, including types of work and length of relationships

  • Contact information for marketing and advertising decision-makers such as email addresses, phone numbers, social media links and job responsibilities

  • Over 12 years of advertising spend data at company and brand level, quarterly spend trends including benchmarking against competitors and advertising spend split across 9 media channels including digital spend breakdowns

  • Daily news on new appointments, agency reviews/pitches/wins, and brands from multiple trade press sources



Data you can rely on. 

Accurate data is the backbone of our service and ALF is the most trusted provider in the industry, helping you reach the right marketing decision-makers at the right time. We understand that the success of your sales and marketing efforts rely on the quality of the data you have.

We research the UK’s leading brands and their agencies so sales, marketing and new business teams can save time and effort in finding targeted prospect contact information which is most likely to convert to new business. 

We monitor the relevant news outlets and curate what’s important so you don’t have to.

How up to date is ALF?

  • Over 6,000 data points updated across the platform every week

  • Daily updates to the platform reflecting changes reported in industry news

  • 9 – 24 week research cycle (ALF’s brands and agencies are researched more often than any other supplier in our field)

  • 400 new appointments reported each month, 61% exclusive to ALF

  • Advertising spend data updated quarterly through our partnership with Nielsen, amounting to over £13 billion of annual spend

  • Direct access to our research team for additional support