Reliable Sales & Marketing Data

Data You Can Rely On

Looking for leads at the top spending UK brands? With ALF Insight, you can quickly access 1000s of contacts across the top 18,500 brands, 5,000+ UK advertisers and their agencies.

We help you find relevant opportunities to boost your pipeline. Using our Advanced Search, you can filter by brand category, company category, and spend, to target quality prospects based on your company’s expertise.

Plus, we research and update our data more frequently than any other supplier in our field to guarantee accurate and reliable data.

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What data is available in ALF?

Over 5,000 advertiser profiles and their current agencies
Over 42,600 contacts from 18,500 brands and their 918 agencies, including types of work and length of relationships
Contact information for marketing and advertising decision-makers
Over 13 years of advertising spend data at company and brand level, quarterly spend trends and advertising spend split across 9 media channels including digital spend breakdowns
Daily news on new appointments, agency reviews/pitches/wins, and brands from multiple trade press sources
Over 600 news stories published per month - we monitor the relevant news outlets and curate what’s important so you don’t have to.

How up to date is ALF?

Over 6,000 data points updated across the platform every week
Daily updates to the platform reflecting changes reported in industry news
9 – 24 week research cycle (ALF’s brands and agencies are researched more often than any other supplier in our field)
400 new appointments reported each month, 61% exclusive to ALF
Advertising spend data updated quarterly through our partnership with Nielsen, amounting to over £13 billion of annual spend
Direct access to our research team for additional support