Find the Right B2B Contacts
to Drive Your Agency Growth

Here's how we can help...

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Quality B2B Contact Data You Can Rely On

Access a database of 40,000+ marketing decision makers at major UK brands

Use our Advanced Search to quickly identify the contacts you need, filter by over 33 market categories, media spend or even by job function. You can rely on the quality of our data as we update our data more frequently than any other supplier in our field!

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Discover How Much Brands are Spending and On What

You can identify genuine opportunities to grow your agency, by focusing on brands that are spending in the right place.

We provide a full insight into marketing budget trends and access detailed media spend reports provided by Nielsen.

Get a clear breakdown of media spend across 10 media channels - TV, Outdoor, Radio, Press, TV Sponsorship, Cinema, Direct Mail, Digital, Door Drop and Social Media. Now you can go one step further and view spend by individual media platform! Filter by brand category, media owner, UK region and platform type.

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Agency Reviews, Pitches & Wins

Get a complete picture of all the reviews, pitches & wins reported in the industry.

We keep a record of historical data to identify agency review updates and when brands are actively reviewing their agency relationships, so you don't miss an opportunity to pitch!

You can also search by Accounts, to stay on top of the market changes and find new opportunities

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Save Time on Prospecting

Whether you have a dedicated new business team in your agency or not, ALF Insight is the B2B sales intelligence platform that saves you time identifying new accounts, with our Advanced Search, Targeted Leads Lists, Brands to Watch and Daily Alerts.

Our cutting-edge platform can be tailored to suit your needs, making the whole process of lead sourcing and researching your prospects that much easier.

Grow Your Agency & Win New Accounts with ALF Insight

Our Success Stories

Havas

Lillie Cooper

NB & Marketing Director

The platform is easy to use and intuitive, and makes it simple for colleagues to explore reports and data - it has become one of our primary sources. I read the bulletin emails each morning. I would always recommend ALF to New Biz people.

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Canopy

Ava Howard

Marketing Manager

ALF is a one-stop show for all of our agency data needs. We are obsessed with it as a team, it really has transformed our event comms audience quality and reach.

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Ingenuity

Natalie Betts

Managing Director

Updates from ALF have been crucial for our business. Even if I was a start-up and this was my personal cash - ALF would be the first membership I'd invest in.

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Getty Images

Millie Smith

NB & Marketing Manager

ALF has been amazing with getting a quick understanding of prospective clients and how relevant our agency can be to them.

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Frequently Asked Questions

Find quick answers to the most common questions about our platform and how it can help your business thrive.

How accurate is the data?
  • Over 6,000 data points updated across the platform every week

  • Daily updates to the platform reflecting changes reported in industry news

  • 9 – 24 week research cycle (ALF’s brands and agencies are researched more often than any other supplier in our field)

How do you retrieve the spend data?

We have partnered with Nielsen for over 13 years, collating advertising spend data at company and brand level, quarterly spend trends including benchmarking against competitors and advertising spend split across 9 media channels including digital spend breakdowns.

Who are you relevant for?

We work with Agencies, Media Owners, Marketing Solution Providers and Partnerships Clients.

Click here to read some reviews from some of our clients.

What kind of support is available?

ALF Insight prides itself on excellent customer service. We have a dedicated Customer Success team to ensure you are fully trained on the product, our Content team are on hand to answer any client queries about the data, and you have a dedicated Account Manager to help you get the most out of the platform.

Reach out to the whole team at either sales@alfinsight.com or success@alfinsight.com

Our current Net Promoter Score is 37 for 2024.