Value for money.
The cost has always been fair and any incremental rises over the years have always been well communicated and explained in advance. Not once have I felt contract renewal and cost proposals have been unreasonable.
Quality.
ALF is a one-stop shop for spends (including the ability to examine these at a regional level), advertiser and non-member agency contacts, quarterly reporting (including by medium and category), and weekly advertiser news. There are not many alternatives I can think of, certainly few that would deliver what ALF does.
It would be remiss of me not to mention all the side benefits too; the numerous newsletter types (which can be selected on and off) are just right, and the weekly product launch is always an insightful and easily digestible read. The interface is easy to use, which makes life a lot easier.
Customer Service.
Finally, and most importantly, our customer service team is always at hand to help us with any ad-hoc queries. We’re very fortunate to have a friendly, engaged and supportive contact in India, and she has gone above and beyond for us on many occasions.