We Are Futures Case Study

We Are Futures is a brand and social impact agency that helps organisations connect with young people and families in meaningful, future-facing ways. We specialise in building strategic partnerships and campaigns that drive long-term value and relevance for brands, with a focus on education, careers, wellbeing and sustainability. Our clients range from major FMCG and retail brands to public sector and technology organisations – all united by a desire to make a tangible, positive difference while driving business outcomes.

We Are Futures

What challenges were you facing?

Before ALF, we relied on a combination of manual research, referrals, and limited databases that often left us with outdated or incomplete information. Identifying the right contacts – particularly in roles like Brand Director, Head of CSR and Marketing Lead – was time-consuming and often inefficient.

This slowed our outbound strategy and limited our ability to focus on the creative, value-led propositions that differentiate us.

We needed a tool that could keep up with the pace and nuance of our new business approach.

What made ALF stand out as the right solution?

ALF stood out because of the depth and accuracy of its contact information, especially across marketing and brand roles. The insight into recent brand activity, agency relationships, and decision-making structures gave us a far more strategic view than standard CRM tools. The interface is intuitive, and the breadth of sectors covered fits perfectly with our target markets.

ALF's reputation for up-to-date, relevant data and actionable insights immediately caught our attention.

"ALF stood out because of the depth and accuracy of its contact information."

How easy was it to get started with ALF? 

The onboarding process was seamless – the team are so lovely and helpful! From the initial demo to setup, they made sure we were confident using the platform from day one.

They provided tailored guidance aligned with our industry focus, which helped our team integrate the platform into our daily prospecting rhythm very quickly.

The system itself is user-friendly, and the saved searches, alerts, and export functions are intuitive, making it easy for us to hit the ground running. And we know we can reach out to our Account Manager for anything.

What’s been the biggest benefit of using ALF for your business? 

The biggest benefit has been the time saved and the increased confidence in our outreach. ALF helps us get to the right people faster, with better context, and that’s invaluable in a relationship-driven industry like ours.

We can now target prospects with greater precision, which has boosted our outreach quality and reduced the time spent on research by over 50%.

It’s enabled us to map brand ecosystems, track recent marketing activity, and approach the right people at the right moment. This has improved our open and response rates across outbound and allowed us to tailor our messaging with more context and relevance. It’s become a daily tool across the new business team – a real backbone to our pipeline building.

"We can now target prospects with greater precision, which has boosted our outreach quality and reduced the time spent on research by over 50%."

Would you recommend ALF?

I am always recommending ALF! If you’re serious about strategic lead generation and want a reliable, intelligent platform to support your outreach, ALF Insight is a game-changer. It saves time, removes guesswork, and gives you the tools to approach the right people at the right moment. It’s become a core part of how we operate.

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IPA

Damian Lord

Head of Insight

"ALF has been my bible for contact sourcing and business development opportunities for as long as I can remember!"

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Kube Media

David Hennessey

Head of Strategic & Commercial Partnerships

"ALF has been my bible for contact sourcing and business development opportunities for as long as I can remember!"

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Redactive

Josh Hannagan

Sales Manager

"For consumer brands and agency contacts, you cannot look past ALF. This is your black book of business."

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