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Hannah Murtagh, Account Director
ALF is essential for anyone is sales! A great tool for prospecting and understanding the media landscape. -
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Laura Belchier, Head of Customer Experience Brands
ALF has been an essential resource to me and my team as we grow the non-endemic business at Amazon Ads. With the launch of new ad products, ALF has helped us identify the right decision makers and stakeholders as well as build a pipeline based on TAMS. -
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Tilly Preece, Agency Partner
ALF is extremely user friendly, I feel it is simple to navigate yourself without any required training. I use it at least bi weekly to answer someone's question or for myself. -
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Mark Woolaston, Business Development Director
I've used ALF for 20 years... everywhere I have worked, I have instantly recommended it. I believe it to be the gold standard in agency new business data and essential to business development teams. I owe a significant amount of success in my career to the platform. -
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Dawid Matkowski, Media Planner
I’ve been looking at ALF pretty much every day now, it’s become my morning go-to for industry news. -
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Tania Moy, New Partnerships Manager
The ALF database is incredibly useful for prospecting and researching potential sponsors. It’s really good for finding the right marketing contacts for our commercial partnership approaches, and the news sections and marketing spend reports are particularly helpful for identifying which brands have experience in sponsorship and potentially budget to spend.
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Joshua Hood, Marketing Manager
Without ALF it would be endlessly more difficult to find the contacts that inform our Sales effort. It's an excellent tool for reaching decision makers. Saves time, which has a monetary value especially in an ever changing media world. It's a tool we'd struggle to live without!
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Joe Robinson, Client Lead
I use ALF everyday, easy to use and so useful to get real market knowledge. Brilliant for tapping into client details as well. -
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Annabel Watts, Media Director
Highly recommend. Really useful for media strategy development to understand competitor spends and channel mix. I also use ALF to understand key decision makers for client prospecting. -
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Edward Armstrong, Head of Marketing
ALF Insight has been a fantastic tool for CP Media. It has significantly enhanced our direct marketing efforts, resulting in numerous new orders. Highly recommended! -
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Rebecca Gouhar, Partnership Manager
ALF has saved me ample time and helped me to get direct leads much quicker than other methods. There are great partnership overviews that help give sector knowledge and support.
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Jon Hammond, Sales Director
We used ALF for 2 weeks and had a direct sale from the contact we spoke to. Would recommend this to other businesses as well. Very happy with ALF and we have had some direct bookings from a cold email. -
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Tom Glenister, Senior Client Director
ALF is critical to my work objectives. What makes ALF my favourite source, however, is its simplicity, accuracy, speed and ease of use. It is an outstanding media tool. -
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Joe Hoare, Account Director
ALF has been amazing with getting a quick understanding of prospective clients and how relevant our agency can be to them. -
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Dave Hague, Head of Agency Accounts
ALF is an essential tool for any media owner. Highly recommended. I combine ALF with other tools but I am in and out of the platform throughout my working day. -
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Tamara Levine, Field Sales Executive
ALF has been an invaluable tool in my sales research. It gives me quick access to detailed account insights, helping me identify opportunities and tailor my approach effectively. The platform is intuitive and saves me hours of manual research, making it a key part of my workflow.
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Sam Berry, Head of Commercial
I love the swift access to critical agency and brand information helping to demystify the spiders web of agency relationships. -
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Lillie Cooper, New Business & Marketing Director
Working with ALF is brilliant for our Growth team, we can easily stay on top of relevant news, trends and brand moves. The platform is constantly evolving and the customer service is excellent. The platform itself is easy to use, and makes it simple for colleagues to explore reports and data - it has become one of our primary sources. I would always recommend ALF to New Biz people.
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James Robinson, Managing Director
ALF is the best tool for advertising professionals. I like how easy the platform is to use and that out of everything we have tried, this is the best tool for those working in the advertising industry. The team are incredibly supportive. Training is great. Their data is accurate and up to date.
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Damian Lord, Head of Insight
A fantastic little tool, and in particular, the people on our account team at ALF who are always so helpful. -
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Scott Campbell, Business Development Manager
ALF has proved pivotal in our new business strategy. It helps us identify hot leads and all of the contact information we require in order to contact them. There's not many platforms that can provide this level of detail with the high level of accuracy. -
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Shirley Smith, VP Sales EMEA
Great platform to keep up to date with industry news, job moves and gain relevant contact information for decision makers. Hugely beneficial tool!
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Justin Viljoen, Sales Director
ALF is an invaluable resource that saves me time when trying to find out who looks after specific accounts with in the media buying agencies. -
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Anna Hunter, Data Strategy & Programmatic Manager
ALF has been extremely beneficial for us to find new business opportunities, and also find the correct contacts for our leads. -
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Tala Mahdieh, Sales Director
ALF is a page open daily for me - I use it at min 3 times a day when i'm looking for new leads and contacts. Its an every day necessity for me and should be a tool provided at every business looking to grow their leads. -
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Marion Cronin, Managing Director
I have found ALF to be a very useful tool in sourcing information on prospective leads and keeping updated on industry news.
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Ava Howards, Marketing Manager
ALF is a one-stop show for all of our agency data needs. We are obsessed with it as a team, it really has transformed our event comms audience quality and reach. -
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Natalie Betts, Managing Director
Without ALF it would be endlessly more difficult to find the contacts that inform our Sales effort. It's an excellent tool for reaching decision makers. Saves time, which has a monetary value especially in an ever changing media world. It's a tool we'd struggle to live without!
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Michael Simmons, Senior Partnerships & Advertising Manager
Highly recommend. Really useful for media strategy development to understand competitor spends and channel mix. I also use ALF to understand key decision makers for client prospecting. -
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Alex Watson, Sales Director
ALF is an invaluable resource that save me and the team time when trying to find out which media agencies are looking after specific accounts.
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Neil Robinson, Programmatic Sales Manager
The ALF platform has been an absolute life saver when it comes to client outreach. It's saved me so much time and provided a centralised platform for my outreach plans.
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Ashley Davey, Account Manager
ALF has been an invaluable tool in my sales research. It gives me quick access to detailed account insights, helping me identify opportunities and tailor my approach effectively. The platform is intuitive and saves me hours of manual research, making it a key part of my workflow.
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Kelly Thompson, Regional and Partnerships Director
A must have subscription for anyone in media. The data it provides really helps identify brands to work with and the right people to engage with across those brands. ALF Insights is an excellent tool and resource providing insight and news on brands, their advertising spends and media activities.
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Katie Saunders, Commercial Partnerships Manager
ALF has helped grow my network immensely, with it's up to date data and contacts as well as improving my knowledge in market. -
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Justine Hendry, New Business & Marketing Director
ALF Insight plays a central role in our new business drive. Not only does ALF Insight help us connect with key decisions makers at advertisers, agencies and media owners, but also provides the latest marketing news, new appointments, reports and invaluable 'brands to watch' articles. -
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Ollie Williams, Snr Business Development Lead
ALF is a very useful tool to keep up to date with industry trends, moves and shakers. -
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Millie Smith, New Business & Marketing Manager
ALF has been amazing with getting a quick understanding of prospective clients and how relevant our agency can be to them. -
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James Fenn, Client Direct Lead
We couldn't run our business development and outreach programme without ALF. -
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Rachel Joy, Partnership Manager
ALF has been invaluable in sourcing new leads. It is a powerful tool that has saved me time and effort. It is intuitive, easy to navigate, and the team are always on hand to point us in the right direction.