I've used ALF for many years and find it to be a pivotal new business tool. It's a one-stop shop for information and takes a lot of the leg work out of researching prospects.
ALF is a great tool regardless if your role within the media landscape. The data it provides really helps identify brands to work with and the right people to engage with across those brands. A must have subscription for anyone in media.
ALF has become an integral part of my sales process and a vital cog in achieving sales for our business. The ease of access to accounts, contacts, detail, news is unparalleled and saves a huge amount of time trying to lead search.
Updates from ALF have been crucial for our business. Even if I was a start-up and this was my personal cash - ALF would be the first membership I'd invest in.
ALF is an invaluable resource that save me and the team time when trying to find out which media agencies are looking after specific accounts.
ALF is an excellent resource providing insight and news on brands, their advertising spend and media activities. It's particularly useful when prospecting as it provides contact details for key contacts and decision-makers, direct and media agencies alike.
Royal Mail Group
ALF breaks down that solid wall between you and a prospect. It's a one stop shop for everything you need to know about a brand - the correct contact, their current marketing patterns, news and job changes. I think it's brilliant!
Great platform to keep up to date with industry news, job moves and gain relevant contact information for decision makers. Hugely beneficial tool!
ALF has become my newest best friend at work & always supporting me with helpful information to drive sales in my work!
ALF is a very powerful new business tool, with plenty of powerful functionality and insights built in. Makes my life much easier!
ALF Insight is a great forum which is very useful for collecting and analysing data, and conducting research into prospect clients. Would recommend for informational purposes.
Canopy Media Management
Without ALF it would be endlessly more difficult to find the contacts that inform our Sales effort. It's a tool we'd struggle to live without!
ALF has saved me ample time and helped me to get direct leads much quicker than other methods. There are great partnership overviews that help give sector knowledge and support.
LM Forward Ltd
Year after year, ALF proves to be an invaluable platform that helps our sales teams navigate an ever evolving and expansive media landscape. ALF keeps us up-to-date with client direct/agency news and contacts, allowing us to regularly identify opportunities and effectively prospect new business.
We Are Futures
ALF has been an essential tool for us – with the daily bulletins providing interesting leads to pursue and new prospects to meet; while the level of information on each brand has really helped us to identify the targets most relevant for us - from media spend to job moves. The quality of insights and data is brilliant.
Great British Radio
ALF is an incredible sales tool, providing valuable information and contact details of key decision makers at businesses I am trying to target. It gives me an edge over my competition and helps me secure sales revenue.
ALF has considerably sped up the process of identifying potential new leads and key external stakeholders, optimising our opportunities of engagement. The ability to create a database of specific targeted contacts has saved on resource and invaluable time.
ALF has been an essential service for our business. Working at a startup where new business wins are paramount, the level of information on each brand/agency has really helped us make new connections and achieve growth. ALF is my first port of call for any new conversation with a new partner and is a fundamental tool in our sales pipeline.
Being new to the UK from Australia, ALF has been integral to finding new contacts across my agency patch.
Cancer Research UK
The ALF database is incredibly useful for prospecting and researching potential sponsors. It’s really good for finding the right marketing contacts for our commercial partnership approaches, and the news sections and marketing spend reports are particularly helpful for identifying which brands have experience in sponsorship and potentially budget to spend.
ALF is an invaluable industry tool for us and without this intuitive platform, we wouldn’t be able to reach the key client and agency decision makers. It’s an intuitive platform with excellent access to industry/trade press and is constantly updated to reflect new positions.
ALF is critical to my work objectives. What makes ALF my favourite source, however, is its simplicity, accuracy, speed and ease of use. It is an outstanding media tool.
ALF has been invaluable in sourcing new leads. It is a powerful tool that has saved me time and effort. It is intuitive, easy to navigate, and the team are always on hand to point us in the right direction.
Leicester Tigers FC
Great platform to keep up to date with industry news, job moves, and gain relevant contact information for decision-makers. Hugely beneficial tool!