Find the Right Prospects to Win New Business

Here's how we can help...

b2b-contact-data

Identify Quality B2B Leads To Boost Your Pipeline

Access a database of 40,000+ marketing decision makers at major UK brands.

Use our Advanced Search to quickly identify the contacts you need, filter by over 33 market categories, media spend or even by job function. You can rely on the quality of our data as we update our data more frequently than any other supplier in our field!

 

 

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Discover How Much Brands are Spending and On What

You can identify genuine opportunities relevant to your offering, by focusing on brands that are spending in the right place. Filter your search by media spend to find leads relevant to your media channel.

We provide a full insight into marketing budget trends and access detailed spend reports provided by Nielsen - with a breakdown across TV, Outdoor, Radio, Press, TV Sponsorship, Cinema, Digital, Door Drop, Direct Mail and Social Media Spend.

Now you can go one step further and view spend by individual media platform! Filter by brand category, media owner, UK region and platform type.

 

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Full Brand & Agency Relationships

Get a complete picture of which agencies are representing which brands, so you know who to reach out to. 

We keep a record of historical data to identify agency review updates and when brands are actively reviewing their agency relationships. New agency appointments signal new advertising opportunities for you to go after!

 

 

 

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Save Time on Lead Sourcing

Finding quality leads is easier than ever with our Advanced Search, Targeted Leads Lists, Brands to Watch and Daily Alerts. What took you hours, now takes minutes.

Our cutting-edge platform can be tailored to suit your needs, making the whole process of lead sourcing and researching your prospects that much easier.

ALF is the Online Sales Tool that Helps You Win New Business

Our Success Stories

Media Ocean

Shirley Smith

VP Sales EMEA

Great platform to keep up to date with industry news, job moves and gain relevant contact information for decision makers. Hugely beneficial tool!

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Canopy

Joshua Hood

Marketing Manager

ALF has been amazing with getting a quick understanding of prospective clients and how relevant our agency can be to them.

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Ingenuity

Gary Wilkes

Group Account Director

Without ALF it would be endlessly more difficult to find the contacts that inform our Sales effort. It's a tool we'd struggle to live without!

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Nicole Gibson

Strategic Partnerships

Having worked in Sales for a number of years, I remember when ALF was printed, I've used it throughout my career for both leads and news and consistently hit target!

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Frequently Asked Questions

Find quick answers to the most common questions about our platform and how it can help your business thrive.

How accurate is the data?
  • Over 6,000 data points updated across the platform every week

  • Daily updates to the platform reflecting changes reported in industry news

  • 9 – 24 week research cycle (ALF’s brands and agencies are researched more often than any other supplier in our field)

How do you retrieve the spend data?

We have partnered with Nielsen for over 13 years, collating advertising spend data at company and brand level, quarterly spend trends including benchmarking against competitors and advertising spend split across 9 media channels including digital spend breakdowns.

Who are you relevant for?

We work with Agencies, Media Owners, Marketing Solution Providers and Partnerships Clients.

Click here to read some reviews from some of our clients.

What kind of support is available?

ALF Insight prides itself on excellent customer service. We have a dedicated Customer Success team to ensure you are fully trained on the product, our Content team are on hand to answer any client queries about the data, and you have a dedicated Account Manager to help you get the most out of the platform.

Reach out to the whole team at either sales@alfinsight.com or success@alfinsight.com

Our current Net Promoter Score is 37 for 2024.