What can I find on ALF?
Your one stop shop for information on a company. There’s more than 5000 advertiser profiles in ALF so you can get to know your perfect prospects.
Your overview of agencies - large and small, part of networks or independents, the type of work they do and crucially, what accounts they work on and who handles them.
Your complete guide to brands. Find brand contacts, news, ad spend trends, the agencies they currently work with, and the length of those relationships.
Find out everything you need to know about a potential prospect including responsibilities, email address, telephone number, address, social media presence, and decision-making involvement.
Latest news headlines updated daily, quick searches, personalised leads recommendations, saved leads lists, and your hub to access all of ALF’s data and insights.
Access your saved lead lists and identify updates since last use.
Identify your perfect prospects by filtering ALF’s vast database by your specific criteria.
Answer a few simple questions about the type of brands you want to work with, and we’ll deliver recommendations to your dashboard to help keep you inspired.
Brands to Watch
Discover which brands are likely to invest in advertising and marketing, or change up their agencies.
Filter all of ALF’s brand news to surface what’s relevant to you.
Job Moves, Account Moves, New Entrants, Quarterly and Annual spend reports, B Corp-certified brands, D2C brands and more – quick lists to help you stay informed and identify opportunities.
Be alerted when there is a change with a particular brand, company or contact – selected by you.
Why else does ALF offer?
ALF and Rory Sutherland delve into the strategies of leading and challenger brands, identifying their biggest challenges and opportunities.
Monthly whitepapers on hot topics and consumer trends that influence new business, plus regular insights into what’s happening in sponsorship and partnerships.
Here for you to provide onboarding, unlimited training, help with specific queries, and to ensure you are getting the most out of ALF! Make use of the 'Send Feedback' button on any profile page if you can’t find what you need – we’ll respond within 48 hours!