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ALF Insights

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  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with Yusuf Chuku - Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal.
  • Festive Cheer in a Challenging Year

    23 Nov 2023 Simon Ward
    Advertisers are expected to shell out a total of £9.5bn in the UK in Q4 2023, ensuring a positive end to a year in which wider economic conditions have been a barrier to growth in the sector.
  • Putting the partnerships into John Lewis

    16 Nov 2023 Natalie Fedden
    Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland with Charlotte Lock, Pan-Partnership Customer Director at John Lewis Partnership.
  • The Rise of Online Marketplaces

    19 Oct 2023 Natalie Fedden
    Shoppers are expected to make better use of online marketplaces in this year’s festive shopping period. In our latest Industry Insight report, we give an overview of the top online marketplaces.
  • In the latest episode of On Brand with ALF & Rory Sutherland, Rory meets Jasper Martens, Chief Marketing Officer at Pension Bee.
  • Q2 2023 Advertising Spend Report

    21 Sep 2023 Simon Ward
    ALF’s Insights team give an overview of the advertising investment that occurred in Q2, including a breakdown of the top spenders by media channel.
  • In the latest episode of our podcast, Rory is joined by Milka Privodanova, VP Head of EMEA of Pinterest to talk about the online platform which they describe as 'personal media' rather than social.
  • Seeds of Optimism

    17 Aug 2023 Simon Ward
    After a lukewarm start to 2023 there are signs of encouragement for the UK advertising market.
  • Listen to the latest episode of our podcast On Brand with ALF & Rory Sutherland with Nissan's marketing director Nic Thomas.
  • ALF’s key insights from MAD//Fest 2023

    20 Jul 2023 Natalie Fedden
    We've rounded up a few key takeaways from MAD//Fest 2023, insights which we hope will help inform decision-making at your business in 2023 and beyond.
  • Rory chats to Emilie Vanpoperinghe, CEO and Co-Founder of Oddbox, the subscription box company that saves imperfect and surplus fruit and vegetables from going to waste.
  • Electric Dreams

    21 Jun 2023 Simon Ward
    UK car sales have bounced back over the last year, and the increased availability of and demand for electric vehicles is reflected in the advertising and marketing of leading manufacturers.