We breakdown the buying signals and consumer trends you need to know about for 2024 to help nail your new business strategy.

Listen to the latest episode of On Brand with ALF & Rory Sutherland with Lena Jüngst - Co-founder of Air Up. 

Listen to the latest episode of On Brand with ALF & Rory Sutherland with Yusuf Chuku - Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal.

Advertisers are expected to shell out a total of £9.5bn in the UK in Q4 2023, ensuring a positive end to a year in which wider economic conditions have been a barrier to growth in the sector.

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland with Charlotte Lock, Pan-Partnership Customer Director at John Lewis Partnership.

Shoppers are expected to make better use of online marketplaces in this year’s festive shopping period. In our latest Industry Insight report, we give an overview of the top online marketplaces.

In the latest episode of On Brand with ALF & Rory Sutherland, Rory meets Jasper Martens, Chief Marketing Officer at Pension Bee.

ALF’s Insights team give an overview of the advertising investment that occurred in Q2, including a breakdown of the top spenders by media channel.

In the latest episode of our podcast, Rory is joined by Milka Privodanova, VP Head of EMEA of Pinterest to talk about the online platform which they describe as 'personal media' rather than social.

After a lukewarm start to 2023 there are signs of encouragement for the UK advertising market.

Listen to the latest episode of our podcast On Brand with ALF & Rory Sutherland with Nissan's marketing director Nic Thomas.

We've rounded up a few key takeaways from MAD//Fest 2023, insights which we hope will help inform decision-making at your business in 2023 and beyond.