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23 Jul 2025
The Power of the Silver Pound
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In this episode, host and General Manager of ALF Insight, Amanda Rosevear, interviews Dawn Le Men, Sales Director at Boom Radio
They discuss the importance of the ‘silver pound’ audience and how Boom Radio has grown stronger in the radio industry. Dawn shares insights from her extensive media career, including her transition from television to radio, and the unique challenges and successes of working in a start-up environment. Amanda and Dawn also talk about the challenges of selling to brands, the impact of industry changes, and the rise of AI.
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