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Blog


Ad spend growth cools

May 18, 2023

A slowdown in Q4 2022 has contributed to a lowering of the UK ad spend growth forecast for this year, but there is greater optimism for 2024, and the world's largest agencies are now integrating AI.

Pasta Evangelist Finn Lagun tucks into the challenges of going from letterbox pasta to retail

May 15, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

New Spenders = New Opportunities

Apr 24, 2023

At ALF we are constantly researching new spenders to add to the platform for you to prospect. We keep an eye on those brands which have had a spike in advertising investment and ensure you can acces…

Harnessing the TikTok Boom

Apr 18, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

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