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Blog


The Growing Appeal of the Great Outdoors

Aug 12, 2022

Which outdoor leisure brands are increasing their marketing?

The Benefits of Brand Collaboration

Jul 28, 2022

Strategic partnerships are helping brands accelerate growth by creating new revenue streams, connecting them with new audiences and responding to shifts in consumer demands and expectations in a cost…

Former Nike CMO discusses his extraordinary career in ALF's podcast

Jul 27, 2022

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketin…

How will stretched household incomes affect brands and advertisers?

Jun 24, 2022

Inflation is running at its highest rate in 30 years. The UK is expected to have the highest inflation in the G7 not just this year, but also in 2023 and 2024 according to economists, reflecting how …

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