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Tech defies economic slowdown

Jan 19, 2023

The challenging economic climate has resulted in a cost of living crisis that continues to impact on consumers, but many companies have increased spend on advertising, with technology a market driver.

A different ball game

Nov 17, 2022

The 2022 FIFA World Cup in Qatar is the most controversial in the tournament’s history, with the location and the timing of the tournament presenting challenges for brands as well as the participants.

Energy Rush

Oct 20, 2022

As customers face increasing bills amid the cost of living crisis, the UK’s energy firms will be striving to communicate positive messages, notably on the environment and good causes.

Unwrapping Christmas 2022 Consumer Trends & Brands to Watch

Sep 08, 2022

As summer draws to a close, it is time to start thinking about prospecting brands that will be looking to target customers over the Christmas period. This will be an especially difficult year for tho…

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