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Let’s make new business easier

Let’s make new business easier



Why ALF?

Quality Data

ALF provides data you can rely on. We research and update our data more frequently than any other supplier in our field to guarantee accurate contact information, including email addresses, job responsibilities and social media links. Rest assured all data is GDPR compliant.


Keep your finger on the pulse of the UK advertising industry with daily updates on industry news, new appointments, brands to watch out for and monthly whitepapers providing an exclusive review of industry trends. Advertising spend insight provided by Nielsen and updated quarterly.

Brand & agency relationships

ALF offers the full picture. Discover who works with who, upcoming reviews, current pitches and latest account wins. We keep a record of historical data to identify agency review trends so you don’t miss any opportunities!



Stick to what’s relevant for you. Create targeted prospect lists and export prospect data for your marketing campaigns. Use our advanced search and filter by brand or agency sectors, job functions, spend and more.

Identifying Opportunities

ALF highlights key buying signals that could lead to your next big opportunity. Daily updates on job moves, new entrants, agency changes and so much more! Don’t miss the latest major appointments in decision-maker roles.

Brands to Watch

Dedicated feature to showcase brands with strong buying signals: investment, new key contacts, new ownership, or a change in strategy. We also look at historical agency data to understand whether a shake up on agencies could be on the horizon, and advertising spend trends that could indicate upcoming investment or gaps in certain media channels. Prospecting made easy!





Keep your finger on the pulse of the UK advertising industry and give yourself the best possible chance of winning new clients for your agency. Target quality prospects based on your agency’s expertise, and access unrivalled insights to elevate your pitch. Don’t miss an opportunity with access the decision makers responsible for calling an agency review.

Media Owners

Media Owners

ALF is here to make your life easier, save you time lead sourcing and ultimately hit your targets. Access unrivalled insights on media spend, job moves, agency relationships and more. Everything you need to target the right prospects, access the relevant decision makers and boost your new business sales!

Marketing Solutions

Marketing Solutions

The right support can make all the difference to beating your competition and winning more new clients. Don’t waste your time on guesswork and cut straight to quality prospects and target decision makers. ALF identifies buying signals to show which brands are likely to consider new marketing solutions and ad tech.



Want to boost your partnership pipeline? Discover brands in the market for new partnership opportunities, across sports, charities, arts & entertainment and more. Unlike our competitors, ALF has unrivalled insights on existing partnership deals showing you which brands you should be targeting and the relevant decision makers.

Who we work with...

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What our customers say...



  • ALF is an invaluable resource that save me and the team time when trying to find out which media agencies are looking after specific accounts
    Alex Watson
    Sales Director, Threadneedle Media
  • I really like the look and functionality of the new ALF Insight site, it’s intuitive and much easier to navigate to find the data you’re looking for.
    Jon Hewson
    UK Sales Director, Exponential
  • I’ve been looking at ALF pretty much every day now, it’s become my morning go-to for industry news.
    Dawid Matkowski
    Media Planner, Bauer Media