B2B Sales Intelligence Platform

Let's make new business easier

1000s of B2B decision-makers and top industry insights focused on the UK advertising and marketing industry. 


 

ALF Insight

A platform designed to grow your pipeline and save you time.

We track the brands, agencies, media owners and tech providers that shape ad spend, and we show you who’s in charge, who they work with, and what’s changing behind the scenes.

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Grow sales with accurate and actionable data

marketing 
decision-makers

Find marketing
decision-makers

Access over 40,000 contacts at major UK brands, including over 5,000 advertisers and their incumbent agencies.


 

advertising 
budget trends

Track advertising
spend insights

Discover a brand’s marketing budget with a breakdown by media channel, and access exclusive spend reports updated quarterly.


 

brand & agency 
relationships

Brand & agency
relationships

Get the full picture on who works with whom, including upcoming reviews and account wins.


 

target accounts

A complete picture
of your target accounts

Hours of researching and lead sourcing now takes minutes with real-time updates all in one place.


 

Trusted by 1000s of Users to Drive Sales and Grow Revenue

Solutions Tailored to Your Business

For Agencies

Target prospects based on your agency’s expertise and access insights to elevate your pitch.

Keep your finger on the pulse of the UK advertising industry and give yourself the best possible chance of winning new clients for your agency. Target quality prospects based on your agency’s expertise, and access unrivalled insights to elevate your pitch. Stay up to date on agency review trends and upcoming agency reviews so you don’t miss an opportunity.

For Media Owners

Reach decision-makers faster.

ALF is here to make your life easier, save you time lead sourcing and ultimately hit your targets. Access unrivalled insights on media spend, job moves, agency relationships and more. Everything you need to target the right prospects, access the relevant decision makers and boost your new business sales!

For Marketing Solutions Providers

Identify prospects that are ready to invest in new solutions

1000s of new business salespeople use ALF Insight to get a step ahead of the competition and drive sales pipeline growth. ALF identifies buying signals to show which brands are likely to consider new marketing solutions and ad tech. Don’t waste your time on guesswork and cut straight to quality prospects and target decision makers.

For Partnerships

Want to boost your partnership pipeline?

Discover brands in the market for new partnership opportunities, across sports, charities, arts & entertainment and more. Unlike our competitors, ALF has unrivalled insights on existing partnership deals showing you which brands you should be targeting and the relevant decision makers.

Our Success Stories

Business Insider

Tala Mahdieh

Account Director, Business Insider

I've been using ALF for a couple of years now and it's a pandora's box of opportunities if you know how to use it [...]

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Institute of Practitioners in Advertising

Damian Lord

Head of Insight, IPA

A fantastic tool, and in particular, the people on our account team at ALF who are always so helpful.

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Transport for London

Katie Saunders

Commercial Partnerships Manager, TFL

ALF has helped grow my network immensely, with it's up-to-date data and contacts as well as improving my knowledge in market.

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Fix Radio

Dave Hague

Head of Agency Sales, Fix Radio

ALF is an essential tool for any media owner. Highly recommended.

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