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ALF gives you access to…

  • Daily news on 18,000 of the UK’s leading brands
  • Contact information, email addresses and links to social media profiles for over 42,000 marketing decision-makers
  • Alerts on new marketing appointments and promotions; 61% exclusive to ALF
  • Nielsen spend collectively worth over £13 billion a year, split by media channel
  • Updates on agency reviews, pitches and wins
  • Overview of existing agency relationships

The signs for new opportunities

Whatever your style of new business, knowing the decision-makers who will be involved in calling an agency review and keeping track of the signals that indicate changes are crucial.

ALF will provide you with the data and information you need to identify new opportunities, and ultimately win new business.

There are 5,000 changes reflected in ALF every week and we research the market more frequently than other suppliers in our field. These changes include senior marketing appointments, mergers and acquisitions, product launches and changes in advertising spend, which can all be triggers for a company to start looking for a new agency.

ALF shows the date an account was last reviewed, and the type of work each agency does for a brand, helping you to find gaps in the roster and pitch your services at the right time.

The right information

ALF consolidates news from several trade press publications giving insights into strategy of the UK’s leading brands helping you understand their future plans. As ALF archives all this information on each brands profile, you can even see when a brand last reviewed its agency.

If you want to create a competitors analysis, be notified of new companies who have just entered the market and identify brands who do not work with an agency, ALF brings together all the information you need to find, target and pitch the brands you want from the sectors missing from your portfolio. ALF will never let you miss an opportunity.

Don’t just take our word for it…

  • Updates from ALF have been crucial for our business. Even if I was a start-up and this was my personal cash - ALF would be the first membership I'd invest in.
    Natalie Betts
    Managing Director, Relish
  • ALF has been an essential tool for us – with the daily bulletins providing interesting leads to pursue and new prospects to meet; while the level of information on each brand has really helped us to identify the targets most relevant for us - from media spend to job moves. The quality of insights and data is brilliant.
    Jon Spary
    New Business Director, We Are Futures
  • I've used ALF for many years and find it to be a pivotal new business tool. It's a one-stop shop for information and takes a lot of the leg work out of researching prospects.
    Bailee-Kate Griggs
    Head of New Business & Marketing, Goodstuff
  • ALF has become an integral part of my sales process and a vital cog in achieving sales for our business. The ease of access to accounts, contacts, detail, news is unparalleled and saves a huge amount of time trying to lead search.
    Michael Simmons
    Senior Partnerships & Advertising Manager, Sportfive