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Quality Data


Accurate data is the backbone of our service and ALF is the most trusted provider, helping you reach the right marketing decision-makers at the right time. We understand that the success of your sales and marketing efforts rely on the quality of the data you have.

We research the UK’s leading brands and their agencies so sales, marketing and new business teams can save time and effort in finding prospect contact information which is most likely to convert to new business.  

What data is available in ALF


Approximately 38,000 contacts from 18,000 brands and their agencies.

  • Contact information for marketing and advertising decision-makers such as social media links, emails and phone numbers
  • More than 10 years of Nielsen advertising spend across 9 media channels including TV, Press, Digital, Cinema and Direct mail
  • Daily news on job moves, agency pitches/wins, brands and campaigns from 31 trade press sources

How up to date is ALF?


  • 60% of new appointments are exclusive to ALF
  • Over 7,000 updates weekly
  • 20,000 contact and job changes monthly
  • 9 – 24-week research cycle (ALF’s brands and agencies are researched more often than any other supplier in our field)
  • ALF’s partnership with Nielsen provides £11 billion a year of advertising spend on the UK’s leading brands, updated quarterly
  • Daily news
  • Users have direct access to our research team via ALF if anything is missed.


Our data processing is GDPR compliant. ALF is registered with the Information Commissioner’s Office (ICO) and we are members of the DMA, guaranteeing that our data adheres to the legal requirements. For more information on our GDPR process click here …..

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