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Our Clients

Many of the top companies in the UK including 9/10 of the top agencies and 90 out of the top 100 media titles rely on ALF to give them the data they need to succeed.


Our clients include:

ALF has been a huge help to me & really makes my day-to-day life a lot easier – the system is very intuitive and massively reduces the amount of time it takes to complete what would usually be arduous data collecting tasks. On top of the easy to navigate and detailed system the team at ALF have been nothing but helpful. They consistently check in on our progress and are always asking what our needs are and how the system can be improved to match this. I would definitely recommend ALF.

Ross Ritchie | Account Manager | St Luke's

ALF is a very powerful new business tool, with plenty of powerful functionality and insights built in. Makes my life much easier!

Gary Wilkes | Group Account Director | Ingenuity

ALF has become my newest best friend at work & always supporting me with helpful information to drive sales in my work

Sophie Stowell | Agency Account Executive | Clear Channel

PDV have been using ALF for several years.  We’ve always used it as a prospecting tool, particularly as we work across agencies and direct clients.  The information held at both agency and direct is useful. What is particularly of interest for us is how the media spend is spent and of course how this fluctuates over quarters. Other aspects that are invaluable are the reports, reports are compiled in certain sectors and across channels.  Currently clients are impressed by knowledge and I feel that ALF insight gives exactly that to our team. Finally, the daily emails from ALF, in short sign up to whatever you want to be informed about and you have a few emails each morning, a digest of a particular space, for example upcoming pitches. For us ALF is an invaluable part of our prospecting and insight journey. 

Melanie Wynne | Head of Lead Generation | DLG PDV

The ALF database is easily accessible, up-to-date and accurate. The team are always on hand if we ever need help with anything and are a pleasure to deal with.

Lucy Palmer | Senior Communications Manager | Audit Bureau of Circulations

ALF is an invaluable resource that saves me time when trying to find out who looks after specific accounts with in the media buying agencies.

Justin Viljoen | RBI