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San Miguel ‘Find Your Rich’ / Pablo

Brands are working harder than ever to position themselves at the centre of our lives and communities. For the third year running, San Miguel is publishing its own alternative ‘rich list’ of 20 life-rich people from around the world, supported by a new spot exploring what wealth should really mean.
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Arla UK ‘Fibre’ / Wieden & Kennedy London

With the rise of the fitness and wellbeing market, we’ve all become more educated on the importance of a protein-rich diet for repairing and building our bodies. From bread and breakfast cereals to Mars bars and chocolate spread, pretty much everything now has ‘protein’ stamped all over its packaging to lure in those looking to build up a healthy-looking shopping basket. But what about its lesser known sibling fibre? Arla brings this digestive system-loving food group out of the shadows in its latest campaign promoting its new yoghurt range.
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Channel 4 ‘Human Test’ / 4Creative

The increasing popularity of on-demand streaming services like Netflix, which offer not only the convenience of watching whenever you want but also the appeal of binging on your favourite shows that you haven’t seen in years, mean live TV broadcasters have it harder than ever when it comes to creating ‘buzz’ about the premiere of new series and episodes. Channel 4’s in-house creative team has shown it’s up to the task with the latest campaign for the new series of Humans.
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Ikea x Teleman ‘Repeater’ / Mother

Ikea has been on a roll this past year. From giving away baby cribs to mums-to-be and saving people money on their energy bills, to ‘ghosts’ holding house parties and placing its products in conversation with high-end fashion and popular TV series Game of Thrones, the Swedish furniture store has been ticking all the right boxes. It continues to showcase itself as the leading innovative homeware brand in its latest spot by long-term creative agency partner Mother.
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Curvy Kate/ #ApplaudAndReward

As summer approaches, many women (and men) will be starting to worry whether they are ‘beach body ready’. In lingerie brand Curvy Kate’s latest campaign, we are encouraged to throw out the body hang-ups, instead celebrating and loving our bodies just the way they are.
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H&M ‘Spring collection 2018’ / Adam&Eve/DDB

Spring has finally arrived, and summer isn’t too far behind – or, at least, it feels that way watching H&M’s latest ad for its spring collection. The sunny spot showcases the latest high-street fashions merged with the retail giant’s recognisable style in a dramatic outdoor dance routine, paying homage to young women who are doing things their own way.
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Booking.com: #BookingHeroes / Cloudfactory

Unless the Beast from the East makes another unwelcome return, it seems like spring and – dare we say it? – summer is finally on its way. As people get in the mood to spend more time outdoors, they will be turning to travel sites to book exciting vacations. Booking.com’s new campaign hopes to reign in those potential customers by dropping a new creative which documents the winning stories from its first ever Booking Hero competition.
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Moneysupermarket ‘Epic Action Man’ / Mother

Moneysupermarket.com and Mother will soon be parting ways, as the advertiser seeks a new creative agency for a totally new brand strategy. For its last spot before resigning the account, Mother takes the Moneysupermarket.com classic ‘feeling epic’ ad format to a new, ridiculous, hilarious place: an Action Man dance routine.
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Universal Parks & Resorts ‘Grow Bolder’ / David & Goliath

The line between childhood and adulthood is usually pretty clear-cut in advertising: adverts for kids are distinct, with a bright and upbeat atmosphere, sometimes with cartoons or animated characters. Universal Parks & Resorts has ditched convention for their latest campaign, rolling out instead a minute-long monochrome drama.
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Campaign Spotlight: Super Bowl LII Special

Although it takes place across the pond, we couldn’t let the biggest advertising event of the year pass us by without giving you a round up of our favourite spots shown at the 2018 Super Bowl. On Sunday, underdogs the Philadelphia Eagles beat the New England Patriots 41-33 to claim their first Vince Lombardi trophy, however brands also stepped up to challenge The Birds for star of the show.
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Toyota Aygo ‘Go your own way’ / The & Partnership

Unless you’re a motor head, car campaigns aren’t always the most exciting or interesting type of ad. Recently we’ve seen car marques attempt to inject more of a fun personality into their campaigns and not take themselves so seriously. One example of this is Toyota’s latest work to promote its Aygo model which depicts the driver, more so than the car, as the star of the show. This helps demonstrate how the car can help celebrate one’s individuality and self-expression.
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Special K ‘Powering You’ / Leo Burnett

It’s the start of a new year and for many 1 January signals the turning of a new leaf and striving to become a better version of yourself both in body and mind. To appeal to those aiming to be more health-conscious this year, Special K has released a new campaign that sees the brand itself start a new chapter. Rather than positioning its products as dieter’s food as it has in ads gone by, the cereal brand’s latest work hopes to encourage woman to take up a healthy, active and self-loving approach to 2018 fuelled by its nutritional breakfast offerings.