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Campaign Spotlight: Super Bowl LI Special

Whilst the matchup between the New England Patriots and Atlanta Falcons may be the focal point of Super Bowl Sunday for sports fans, the rest of us will be on the lookout for outstanding ads. Check out our picks for the best ads of Super Bowl LI and vote for your favourite.
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Argos 'Christmas Yetis' / CHI & Partners / Mindshare / AllTogetherNow

It’s that time of year. This week saw new Christmas ads debut left, right and centre. But consumers are the real winners as brands fight for shoppers' attention with creative, emotional, and sometimes downright strange (we’re looking at you TK Maxx) festive adverts. This week we look at one ad that has it all – action scenes, strange sci-fi creatures, the hottest gifts and of course, a killer festive soundtrack.
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Adidas ‘#MyNeoLabel’ / Iris

This week’s spotlight shines on a fun and innovative campaign for Adidas’ youth brand Neo which utilises popular social media channel Snapchat for a promotion that invites fans to tap into their inner fashion designer.