Our campaign spotlight this week shines on an interesting use of an app popular with young people, which aimed to raise awareness of Alzheimer’s disease among this demographic and encourage people to donate to the cause.
Marks & Spencer’s food department has long reigned supreme on the High Street whilst the brand’s home and clothing divisions have struggled for sales. But this long-standing truth might well shift with M&S’s newly unveiled brand proposition asking shoppers to think about the brand, and life itself, in a whole new light.
Ice cream vans, lollipop men, afternoon tea, fish ‘n’ chips, the seaside, sunburn, rain. As the days grow longer and temperatures slowly rise, John Lewis is reminding us of our favourite quirks of British summertime. The retailer has teamed up with London-based illustrator Paul Thurlby for its latest campaign which injects a vibrant splash of colour into the high street.
Does knowing a beer's national origin make a difference in sales? Are you more likely to buy a premium Irish beer, or a Danish one? After a year of customer research and trend-monitoring, Carlsberg thinks heritage is the key to tapping into millennial beer drinkers' wallets. The result is a new brand strategy aimed at getting consumers to reappraise the brand through its Danish provenance in order to help it stand apart.
This week’s campaign spotlight shines on property website Zoopla’s latest ad which takes an amusing look at the criteria demanded by property buyers, demonstrated by the most fastidious kind of home finders.
This week we focus on a satirical campaign taking aim at homecare visit cutbacks. By spoofing ITV’s 60 Minute Makeover, Unison’s new advert champions carers and highlights the unfair time constraints put on homecare appointments.
This week we look at how Tiger Beer has collaborated with unique ink provider, Air Ink, for its latest campaign which draws attention to the reality of air pollution in major cities whilst positioning the brand as one that supports innovation and creativity.
Banks undoubtedly have a bad rap in today’s society. The financial crisis of 2008 isn’t so far in our rear-view to have been forgotten and consumer trust is notoriously hard to win back. While some banks have chosen to highlight their trusted heritage to win new customers, another bank is building rapport with consumers through a tie up with iconic cartoon characters.
This week our campaign spotlight shines on a fantastic piece of creativity from domestic violence charity Refuge and agency BBH, which aims to encourage young women in violent relationships to seek help.
This year’s International Women’s Day saw many marketers embracing the chance to celebrate the female force. Our campaign spotlight this week enlightens a particularly interesting area which is hoping to boost gender equality.
As VR has started to be prolifically integrated into marketers’ campaigns, Rustlers have taken the medium and used it in a rather unique way, helping to remind youngsters how good they have it in the modern age.
Whilst the matchup between the New England Patriots and Atlanta Falcons may be the focal point of Super Bowl Sunday for sports fans, the rest of us will be on the lookout for outstanding ads. Check out our picks for the best ads of Super Bowl LI and vote for your favourite.
Despite the #courgettecrisis and the surprise departure of their marketing director last week, Sainsbury’s has burst into 2017 with a new ad agency in tow and a fun, healthy living, multi-channel campaign that packs a punch.
How would you feel if you received a partridge in a pear tree for Christmas? And then the same plus two turtle doves the day after? Anomaly has put together a darkly entertaining animated film that explores the effect the constant stream of gifts has on the subject of the classic Christmas carol 'The 12 days of Christmas'.
This week’s campaign spotlight looks at the first episode of ‘Money Bite’, a new long-form video series from Natwest which the bank hopes will foster a deeper connection with the brand than a conventional ad campaign.
This week our campaign spotlight takes a look at VW, which after a tough year is hoping to get its reputation back on track. With a cinematic and funny thriller for independent cinemas, it may be doing just that.
It’s that time of year. This week saw new Christmas ads debut left, right and centre. But consumers are the real winners as brands fight for shoppers' attention with creative, emotional, and sometimes downright strange (we’re looking at you TK Maxx) festive adverts. This week we look at one ad that has it all – action scenes, strange sci-fi creatures, the hottest gifts and of course, a killer festive soundtrack.