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Campaign Spotlight: Christmas Special

It’s that time of year again when ALF reviews its favourite Christmas campaigns of the season. On top of this, we’re giving you the chance to vote on which you think deserves to be the star atop the Christmas tree this year with the winning ad revealed on 20 December.
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Photobox ‘Photobox gold’ / Creature

With the overwhelming amount of Christmas campaigns being released last week, we decided to take a break from the festive rush for this week’s campaign spotlight. We take a look at a humorous and colourful ad that marks Photobox’s first foray into advertising in the UK and France.
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Burger King/ Scary Clown Night/ LOLA Mullen Lowe

On Saturday, Burger King offered its Leicester Square customers a free Whopper if they came in dressed as clowns, in a clear dig at its fast food rival’s mascot. Does comparative advertising ever really work though, especially when the stunt involves the subject of many people’s childhood nightmares?
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Bodyform and Libresse/ Blood normal/ AMV BBDO

Bodyform and sister brand Libresse’s ‘Blood Normal’ campaign is the first in the UK to banish blue liquid in favour of menstrual blood in an ad that wants to smash taboos and lend a normality to the business of having a period. Did the brand and its creatives manage to achieve this given international cultural sensitivities and current ad regulation?
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Counter Terrorism Policy/ Run, Hide, Tell/ The Sun

The recent atrocities in London and Manchester have sadly resulted in some of the youngest victims of terror, and with that in mind, Counter Terrorism (CT) Policing and The Sun have launched a new safety campaign aimed at younger people. This week’s campaign spotlight delves into the thinking behind the campaign and examines whether it’s ‘Run. Hide. Tell.’ message will scare or save its intended demographic.
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Marmite ‘Marmite gene project’ / Adam & Eve/DDB

‘Love it or Hate it’ has long been the novelty slogan behind Marmite. However, the brand has now put weight behind its claims that you are either a lover or a hater of the yeast-based paste by commissioning a scientific study which found that our Marmite preference is in our genes. This discovery made the perfect basis for a new push for the brand, as we discuss in this week’s Campaign Spotlight.
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Guide Dogs ‘First Blind Dates’ / Don’t Panic

This week’s campaign spotlight shines on an emotional film from the Guide Dogs for the Blind Association which shows how dogs really are man’s best friend. The spot highlights that, especially when it comes to the visually impaired, a canine companion is an ever more important lifeline.
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Skoda: Reconnect Robbie / Frank PR

How much did you pay attention to your surroundings on this morning’s commute? Škoda’s latest spot reminds us to look up from our newspapers and mobile phones as you never know what surprises lie ahead…
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Babbel ‘Missing out’ / Wieden & Kennedy

If you’ve ever been stumped by a language barrier then this week’s campaign spotlight is for you. In its latest spot, foreign language learning system Babbel shows the reality of non-Spanish speaking tourists in Barcelona and the humorous consequences of information getting lost in translation.
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Nissan ‘#ElectrifyTheWorld’ / DigitasLBi Paris

When we talk about pollution our minds often jump to air or water pollution. But noise pollution is becoming an area of increasing concern with noise from motor vehicles and machines posing a threat to wildlife and humans alike. This week we take a look at a campaign making strides against noise pollution paid for by one of the main contributors: a car manufacturer.
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New Balance ‘My Future Self’ / Beattie McGuinness Bungay

With trade agreements between the UK and US making headlines this week, it’s clear that the US wants to sell us even more stuff. American-owned New Balance is looking to make a name for itself across the pond with a campaign fronted by decorated athletes in UK sport. To this end, the brand has released ‘My Future Self’ showing the role mental attitude plays in becoming a great athlete.