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Marks & Spencer ‘Spend it Well’ / Grey

Marks & Spencer’s food department has long reigned supreme on the High Street whilst the brand’s home and clothing divisions have struggled for sales. But this long-standing truth might well shift with M&S’s newly unveiled brand proposition asking shoppers to think about the brand, and life itself, in a whole new light.
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John Lewis ‘National Treasures’

Ice cream vans, lollipop men, afternoon tea, fish ‘n’ chips, the seaside, sunburn, rain. As the days grow longer and temperatures slowly rise, John Lewis is reminding us of our favourite quirks of British summertime. The retailer has teamed up with London-based illustrator Paul Thurlby for its latest campaign which injects a vibrant splash of colour into the high street.
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Carlsberg ‘The Danish Way’ / Fold7

Does knowing a beer's national origin make a difference in sales? Are you more likely to buy a premium Irish beer, or a Danish one? After a year of customer research and trend-monitoring, Carlsberg thinks heritage is the key to tapping into millennial beer drinkers' wallets. The result is a new brand strategy aimed at getting consumers to reappraise the brand through its Danish provenance in order to help it stand apart.
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Tiger Beer ‘Air ink’ / Marcel Sydney

This week we look at how Tiger Beer has collaborated with unique ink provider, Air Ink, for its latest campaign which draws attention to the reality of air pollution in major cities whilst positioning the brand as one that supports innovation and creativity.
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Halifax ‘What Happened When The Thunderbirds Visited the Halifax’ / Adam & Eve/DDB

Banks undoubtedly have a bad rap in today’s society. The financial crisis of 2008 isn’t so far in our rear-view to have been forgotten and consumer trust is notoriously hard to win back. While some banks have chosen to highlight their trusted heritage to win new customers, another bank is building rapport with consumers through a tie up with iconic cartoon characters.
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Campaign Spotlight: Super Bowl LI Special

Whilst the matchup between the New England Patriots and Atlanta Falcons may be the focal point of Super Bowl Sunday for sports fans, the rest of us will be on the lookout for outstanding ads. Check out our picks for the best ads of Super Bowl LI and vote for your favourite.
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Argos 'Christmas Yetis' / CHI & Partners / Mindshare / AllTogetherNow

It’s that time of year. This week saw new Christmas ads debut left, right and centre. But consumers are the real winners as brands fight for shoppers' attention with creative, emotional, and sometimes downright strange (we’re looking at you TK Maxx) festive adverts. This week we look at one ad that has it all – action scenes, strange sci-fi creatures, the hottest gifts and of course, a killer festive soundtrack.