ALF’s Campaign Spotlight is back to shine a light on our favourite Christmas ads of the season! As usual, we’d love for you to have your say, so don’t forget to vote in our poll – the winner will be revealed on 21 December!
We are pleased to announce that our top 3,000 module now contains 293 new advertisers so as to reflect the 2017 top spenders, bringing a wealth of new prospects at your fingertips. Don’t lose out: check them out now!
England’s loss to Belgium last Thursday devastated plenty of dedicated football fans. For some, though, it could be life threatening. A powerful ad from the National Centre for Domestic Violence, created by JWT, draws attention to the epidemic of domestic violence and the shocking statistic that incidences of domestic violence increase by 26% when England play and 38% when they lose. The poster is simple but shocking; difficult to look at, yet not so graphic that it makes viewers turn away completely.
Thought you’d seen the last of those emails from brands trying to get you to opt-in to their marketing ahead of GDPR? Well think again, as we are bringing you one for this week’s Campaign Spotlight! As the new data protection regulation turns a month old, we take a look at how Sky cleverly employed the FOMO method to prevent it’s mailing list from dwindling.
The Super Bowl might be the biggest advertising event of the year in the USA, but it’s got nothing on the World Cup. Everyone from supermarkets to betting brands has been rolling out adverts for the epic sporting event taking place in Russia this year. Under the spotlight this week is all our favourite ads from the months-long World Cup campaign.
If you want a campaign to hit home, graphic content is always going to strike a chord. The World Cancer Research Fund has taken a leaf out of the United Colors of Benetton’s books, with its striking new work, created by Arthur London and Rankin, which will make you think twice about what goes into your body.
It’s difficult to get long-form content right: spots which sit uncomfortably between the standard 30-second ad format and long-form territory, at three or four minutes long, can fail to capture the imagination. True long-form content can be equally off-putting – who has the time to watch a ten-minute ad? Fortune favours the bold, though, and it’s working for Nikon this week as they roll out a 20-minute short film to promote its new D850 model. ‘Four Weddings’ is a moving documentary which explores four different relationships and showcases a brand that wants to see relationships flourish and give consumers the opportunity to visually document their lives and interactions with each other.
Brands are working harder than ever to position themselves at the centre of our lives and communities. For the third year running, San Miguel is publishing its own alternative ‘rich list’ of 20 life-rich people from around the world, supported by a new spot exploring what wealth should really mean.
With the rise of the fitness and wellbeing market, we’ve all become more educated on the importance of a protein-rich diet for repairing and building our bodies. From bread and breakfast cereals to Mars bars and chocolate spread, pretty much everything now has ‘protein’ stamped all over its packaging to lure in those looking to build up a healthy-looking shopping basket. But what about its lesser known sibling fibre? Arla brings this digestive system-loving food group out of the shadows in its latest campaign promoting its new yoghurt range.
The increasing popularity of on-demand streaming services like Netflix, which offer not only the convenience of watching whenever you want but also the appeal of binging on your favourite shows that you haven’t seen in years, mean live TV broadcasters have it harder than ever when it comes to creating ‘buzz’ about the premiere of new series and episodes. Channel 4’s in-house creative team has shown it’s up to the task with the latest campaign for the new series of Humans.
Ikea has been on a roll this past year. From giving away baby cribs to mums-to-be and saving people money on their energy bills, to ‘ghosts’ holding house parties and placing its products in conversation with high-end fashion and popular TV series Game of Thrones, the Swedish furniture store has been ticking all the right boxes. It continues to showcase itself as the leading innovative homeware brand in its latest spot by long-term creative agency partner Mother.
Last week, we shone the spotlight on an upbeat ad from Curvy Kate which celebrated women feeling confident in their own bodies. This week’s campaign, created pro bono by Adam&Eve/DDB for The Cybersmile Foundation, looks at a slightly different angle of the body positivity movement – the damage done by online trolls.
As summer approaches, many women (and men) will be starting to worry whether they are ‘beach body ready’. In lingerie brand Curvy Kate’s latest campaign, we are encouraged to throw out the body hang-ups, instead celebrating and loving our bodies just the way they are.
Spring has finally arrived, and summer isn’t too far behind – or, at least, it feels that way watching H&M’s latest ad for its spring collection. The sunny spot showcases the latest high-street fashions merged with the retail giant’s recognisable style in a dramatic outdoor dance routine, paying homage to young women who are doing things their own way.
Unless the Beast from the East makes another unwelcome return, it seems like spring and – dare we say it? – summer is finally on its way. As people get in the mood to spend more time outdoors, they will be turning to travel sites to book exciting vacations. Booking.com’s new campaign hopes to reign in those potential customers by dropping a new creative which documents the winning stories from its first ever Booking Hero competition.
Moneysupermarket.com and Mother will soon be parting ways, as the advertiser seeks a new creative agency for a totally new brand strategy. For its last spot before resigning the account, Mother takes the Moneysupermarket.com classic ‘feeling epic’ ad format to a new, ridiculous, hilarious place: an Action Man dance routine.
After a week of dark and fairly depressing weather, a spot that celebrates colour, energy and daydreaming of elsewhere is more than welcome. Pringles latest campaign rolled out just at the right time, exploring the imaginary journeys consumers are taken on when they pop upon a can.
The line between childhood and adulthood is usually pretty clear-cut in advertising: adverts for kids are distinct, with a bright and upbeat atmosphere, sometimes with cartoons or animated characters. Universal Parks & Resorts has ditched convention for their latest campaign, rolling out instead a minute-long monochrome drama.
Last week saw the ringing in of the Chinese New Year, so what better way to celebrate than to take you to the land of The Red Dragon itself in this week’s campaign spotlight. Jaguar Land Rover took to the Tianmen Mountain for the latest in its series of ‘Driven Challenges’.
Absolut usually opts for stylish, slick, high-impact campaigns. Its latest spot by BBH London focuses instead on its down-to-earth, friendly employees in Ahus, Sweden, who take us on a tour of the distillery… while completely naked, to prove that they, quite literally, have ‘nothing to hide’.