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Campaign Spotlight: Super Bowl LII Special

Although it takes place across the pond, we couldn’t let the biggest advertising event of the year pass us by without giving you a round up of our favourite spots shown at the 2018 Super Bowl. On Sunday, underdogs the Philadelphia Eagles beat the New England Patriots 41-33 to claim their first Vince Lombardi trophy, however brands also stepped up to challenge The Birds for star of the show.
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Toyota Aygo ‘Go your own way’ / The & Partnership

Unless you’re a motor head, car campaigns aren’t always the most exciting or interesting type of ad. Recently we’ve seen car marques attempt to inject more of a fun personality into their campaigns and not take themselves so seriously. One example of this is Toyota’s latest work to promote its Aygo model which depicts the driver, more so than the car, as the star of the show. This helps demonstrate how the car can help celebrate one’s individuality and self-expression.
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Special K ‘Powering You’ / Leo Burnett

It’s the start of a new year and for many 1 January signals the turning of a new leaf and striving to become a better version of yourself both in body and mind. To appeal to those aiming to be more health-conscious this year, Special K has released a new campaign that sees the brand itself start a new chapter. Rather than positioning its products as dieter’s food as it has in ads gone by, the cereal brand’s latest work hopes to encourage woman to take up a healthy, active and self-loving approach to 2018 fuelled by its nutritional breakfast offerings.
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Refuge ‘HYRRS’ / Grey London

2017 has been a year that has brought some serious issues for women to the forefront of public consciousness. It seems fitting then, that this week’s campaign spotlight shines on domestic violence charity Refuge, which is rounding off the year by singing the praises of women (and criticisms of a patriarchal society) in a series of feminist hymns created by Grey London.
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Campaign Spotlight: Christmas Special

It’s that time of year again when ALF reviews its favourite Christmas campaigns of the season. On top of this, we’re giving you the chance to vote on which you think deserves to be the star atop the Christmas tree this year with the winning ad revealed on 20 December.
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Photobox ‘Photobox gold’ / Creature

With the overwhelming amount of Christmas campaigns being released last week, we decided to take a break from the festive rush for this week’s campaign spotlight. We take a look at a humorous and colourful ad that marks Photobox’s first foray into advertising in the UK and France.
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Burger King/ Scary Clown Night/ LOLA Mullen Lowe

On Saturday, Burger King offered its Leicester Square customers a free Whopper if they came in dressed as clowns, in a clear dig at its fast food rival’s mascot. Does comparative advertising ever really work though, especially when the stunt involves the subject of many people’s childhood nightmares?
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Bodyform and Libresse/ Blood normal/ AMV BBDO

Bodyform and sister brand Libresse’s ‘Blood Normal’ campaign is the first in the UK to banish blue liquid in favour of menstrual blood in an ad that wants to smash taboos and lend a normality to the business of having a period. Did the brand and its creatives manage to achieve this given international cultural sensitivities and current ad regulation?
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Counter Terrorism Policy/ Run, Hide, Tell/ The Sun

The recent atrocities in London and Manchester have sadly resulted in some of the youngest victims of terror, and with that in mind, Counter Terrorism (CT) Policing and The Sun have launched a new safety campaign aimed at younger people. This week’s campaign spotlight delves into the thinking behind the campaign and examines whether it’s ‘Run. Hide. Tell.’ message will scare or save its intended demographic.