How did a campaign empowering women to examine their breasts fare amongst this month’s other awareness days and the impromptu #MeToo campaign? This week we shine the spotlight on CoppaFeel’s #TrustYourTouch campaign.
A new global identity campaign that resonates with consumers in 36 countries is no easy task, but is Vodafone’s new rebrand big blue-chip Esperanto, or a genuine offer to hold consumers hands and guide them through life-enhancing technologies of the future?
The recent atrocities in London and Manchester have sadly resulted in some of the youngest victims of terror, and with that in mind, Counter Terrorism (CT) Policing and The Sun have launched a new safety campaign aimed at younger people.
This week’s campaign spotlight delves into the thinking behind the campaign and examines whether it’s ‘Run. Hide. Tell.’ message will scare or save its intended demographic.
The nights are drawing in and the temperature is dropping which means clothing retailers are starting to roll out their autumn/winter collections. For those feeling gloomy that the season of summer celebrations is over, H&M is reminding us that you can have just as much fun in the winter months in its latest spot.
‘Love it or Hate it’ has long been the novelty slogan behind Marmite. However, the brand has now put weight behind its claims that you are either a lover or a hater of the yeast-based paste by commissioning a scientific study which found that our Marmite preference is in our genes. This discovery made the perfect basis for a new push for the brand, as we discuss in this week’s Campaign Spotlight.
This week’s campaign spotlight shines on an emotional film from the Guide Dogs for the Blind Association which shows how dogs really are man’s best friend. The spot highlights that, especially when it comes to the visually impaired, a canine companion is an ever more important lifeline.
How much did you pay attention to your surroundings on this morning’s commute? Škoda’s latest spot reminds us to look up from our newspapers and mobile phones as you never know what surprises lie ahead…
Diversity. Just a buzz word? Or a real effort to make a difference in the way advertisers interact with more than just standardised research groups? This week’s campaign spotlight shines on McCain’s latest campaign to get the modern family together for a meal.
If you’ve ever been stumped by a language barrier then this week’s campaign spotlight is for you. In its latest spot, foreign language learning system Babbel shows the reality of non-Spanish speaking tourists in Barcelona and the humorous consequences of information getting lost in translation.
When we talk about pollution our minds often jump to air or water pollution. But noise pollution is becoming an area of increasing concern with noise from motor vehicles and machines posing a threat to wildlife and humans alike. This week we take a look at a campaign making strides against noise pollution paid for by one of the main contributors: a car manufacturer.
Many advertisers caught our eye this week by rolling out campaigns which confronted us with, and celebrated, diversity. One of these was Deezer, which kicked off its ‘Dare to be Different’ initiative, delving into the minds of bold and brave creatives and taking the viewer on a tour of their music-inspired journeys.
With trade agreements between the UK and US making headlines this week, it’s clear that the US wants to sell us even more stuff. American-owned New Balance is looking to make a name for itself across the pond with a campaign fronted by decorated athletes in UK sport. To this end, the brand has released ‘My Future Self’ showing the role mental attitude plays in becoming a great athlete.
This week’s campaign spotlight shines on an interactive campaign which involved a clever and impressive use of digital outdoor media to raise awareness of the conditions in which captive whales are kept.
Strawberries and cream. Jugs of Pimms. Royal sightings. Only one event in sport can conjure up such decidedly non-sporting related themes: Wimbledon. The English Grand Slam tournament is well known worldwide for its rich tradition, style and top-notch tennis. While the players take care of the tennis, long-term partnerships with premium brands, such as Lanson, help to maintain the event’s prestige.
How do you spend your daily commute? If you’re tired of staring into a phone mindlessly scrolling through social media or flicking through a paper full of negative news, Microsoft suggests putting them down to appreciate your surroundings and take in inspiration to get creative.
Astonishingly, tomorrow marks the tenth anniversary of the iPhone’s debut. Since 2007, Apple has launched a dozen new models and more than a few memorable adverts. This week iPhone released a new advert which takes a look back at the technology of the past as it seeks to sell the future.
Over the past few months, terrible events have occurred both in the UK and around the world which have attempted to divide people. With that in mind, this week’s campaign spotlight shines on a heart-warming campaign for CBeebies which features some charming children who help remind us to be open-minded, tolerant of difference, and kind to one another.
Car manufacturers have long used sexy images of car models to sell their wares. But a new wave of emotional car advertising has cropped up among luxury marques, including the subject of this spotlight, Volvo. The luxury brand is utilising emotional campaigns to portray itself as a lifestyle choice, making it an attractive option for men, and women, alike.
Instagram has become a favourite tool among youngsters to follow the lives of their favourite celebrities. In April, an unusual Instagrammer came on the scene, gaining popularity among celebrities and animal lovers, and challenged the likes of the Kardashians to become the latest Insta-celeb. However, the new social media star had an ulterior motive, which turned out to be the work of Bayer and agency The Red Consultancy.