With many advertisers focusing their festive campaigns on the joyous experience of coming together, Age UK’s latest spot reminds us that not everyone is lucky enough to surround themselves with others this Christmas.
It’s that time of year again when ALF reviews its favourite Christmas campaigns of the season. On top of this, we’re giving you the chance to vote on which you think deserves to be the star atop the Christmas tree this year with the winning ad revealed on 20 December.
With the overwhelming amount of Christmas campaigns being released last week, we decided to take a break from the festive rush for this week’s campaign spotlight. We take a look at a humorous and colourful ad that marks Photobox’s first foray into advertising in the UK and France.
On Saturday, Burger King offered its Leicester Square customers a free Whopper if they came in dressed as clowns, in a clear dig at its fast food rival’s mascot. Does comparative advertising ever really work though, especially when the stunt involves the subject of many people’s childhood nightmares?
Bodyform and sister brand Libresse’s ‘Blood Normal’ campaign is the first in the UK to banish blue liquid in favour of menstrual blood in an ad that wants to smash taboos and lend a normality to the business of having a period. Did the brand and its creatives manage to achieve this given international cultural sensitivities and current ad regulation?
How did a campaign empowering women to examine their breasts fare amongst this month’s other awareness days and the impromptu #MeToo campaign? This week we shine the spotlight on CoppaFeel’s #TrustYourTouch campaign.
A new global identity campaign that resonates with consumers in 36 countries is no easy task, but is Vodafone’s new rebrand big blue-chip Esperanto, or a genuine offer to hold consumers hands and guide them through life-enhancing technologies of the future?
The recent atrocities in London and Manchester have sadly resulted in some of the youngest victims of terror, and with that in mind, Counter Terrorism (CT) Policing and The Sun have launched a new safety campaign aimed at younger people.
This week’s campaign spotlight delves into the thinking behind the campaign and examines whether it’s ‘Run. Hide. Tell.’ message will scare or save its intended demographic.
The nights are drawing in and the temperature is dropping which means clothing retailers are starting to roll out their autumn/winter collections. For those feeling gloomy that the season of summer celebrations is over, H&M is reminding us that you can have just as much fun in the winter months in its latest spot.
‘Love it or Hate it’ has long been the novelty slogan behind Marmite. However, the brand has now put weight behind its claims that you are either a lover or a hater of the yeast-based paste by commissioning a scientific study which found that our Marmite preference is in our genes. This discovery made the perfect basis for a new push for the brand, as we discuss in this week’s Campaign Spotlight.
This week’s campaign spotlight shines on an emotional film from the Guide Dogs for the Blind Association which shows how dogs really are man’s best friend. The spot highlights that, especially when it comes to the visually impaired, a canine companion is an ever more important lifeline.
How much did you pay attention to your surroundings on this morning’s commute? Škoda’s latest spot reminds us to look up from our newspapers and mobile phones as you never know what surprises lie ahead…
Diversity. Just a buzz word? Or a real effort to make a difference in the way advertisers interact with more than just standardised research groups? This week’s campaign spotlight shines on McCain’s latest campaign to get the modern family together for a meal.
If you’ve ever been stumped by a language barrier then this week’s campaign spotlight is for you. In its latest spot, foreign language learning system Babbel shows the reality of non-Spanish speaking tourists in Barcelona and the humorous consequences of information getting lost in translation.
When we talk about pollution our minds often jump to air or water pollution. But noise pollution is becoming an area of increasing concern with noise from motor vehicles and machines posing a threat to wildlife and humans alike. This week we take a look at a campaign making strides against noise pollution paid for by one of the main contributors: a car manufacturer.
Many advertisers caught our eye this week by rolling out campaigns which confronted us with, and celebrated, diversity. One of these was Deezer, which kicked off its ‘Dare to be Different’ initiative, delving into the minds of bold and brave creatives and taking the viewer on a tour of their music-inspired journeys.
With trade agreements between the UK and US making headlines this week, it’s clear that the US wants to sell us even more stuff. American-owned New Balance is looking to make a name for itself across the pond with a campaign fronted by decorated athletes in UK sport. To this end, the brand has released ‘My Future Self’ showing the role mental attitude plays in becoming a great athlete.
This week’s campaign spotlight shines on an interactive campaign which involved a clever and impressive use of digital outdoor media to raise awareness of the conditions in which captive whales are kept.