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Babbel ‘Missing out’ / Wieden & Kennedy

If you’ve ever been stumped by a language barrier then this week’s campaign spotlight is for you. In its latest spot, foreign language learning system Babbel shows the reality of non-Spanish speaking tourists in Barcelona and the humorous consequences of information getting lost in translation.
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Nissan ‘#ElectrifyTheWorld’ / DigitasLBi Paris

When we talk about pollution our minds often jump to air or water pollution. But noise pollution is becoming an area of increasing concern with noise from motor vehicles and machines posing a threat to wildlife and humans alike. This week we take a look at a campaign making strides against noise pollution paid for by one of the main contributors: a car manufacturer.
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New Balance ‘My Future Self’ / Beattie McGuinness Bungay

With trade agreements between the UK and US making headlines this week, it’s clear that the US wants to sell us even more stuff. American-owned New Balance is looking to make a name for itself across the pond with a campaign fronted by decorated athletes in UK sport. To this end, the brand has released ‘My Future Self’ showing the role mental attitude plays in becoming a great athlete.
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Lanson ‘Celebrating 40 Years of Champions’ / Space & Pilgrim

Strawberries and cream. Jugs of Pimms. Royal sightings. Only one event in sport can conjure up such decidedly non-sporting related themes: Wimbledon. The English Grand Slam tournament is well known worldwide for its rich tradition, style and top-notch tennis. While the players take care of the tennis, long-term partnerships with premium brands, such as Lanson, help to maintain the event’s prestige.
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Apple ‘The Archives’ / TBWA\Media Arts Lab

Astonishingly, tomorrow marks the tenth anniversary of the iPhone’s debut. Since 2007, Apple has launched a dozen new models and more than a few memorable adverts. This week iPhone released a new advert which takes a look back at the technology of the past as it seeks to sell the future.
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CBeebies ‘Everyone's Welcome’/ Karmarama

Over the past few months, terrible events have occurred both in the UK and around the world which have attempted to divide people. With that in mind, this week’s campaign spotlight shines on a heart-warming campaign for CBeebies which features some charming children who help remind us to be open-minded, tolerant of difference, and kind to one another.
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Volvo ‘Moments’ / Forsman & Bodenfors

Car manufacturers have long used sexy images of car models to sell their wares. But a new wave of emotional car advertising has cropped up among luxury marques, including the subject of this spotlight, Volvo. The luxury brand is utilising emotional campaigns to portray itself as a lifestyle choice, making it an attractive option for men, and women, alike.
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Bayer ‘@DangerousSnail has a secret’/ The Red Consultancy

Instagram has become a favourite tool among youngsters to follow the lives of their favourite celebrities. In April, an unusual Instagrammer came on the scene, gaining popularity among celebrities and animal lovers, and challenged the likes of the Kardashians to become the latest Insta-celeb. However, the new social media star had an ulterior motive, which turned out to be the work of Bayer and agency The Red Consultancy.
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Marks & Spencer ‘Spend it Well’ / Grey

Marks & Spencer’s food department has long reigned supreme on the High Street whilst the brand’s home and clothing divisions have struggled for sales. But this long-standing truth might well shift with M&S’s newly unveiled brand proposition asking shoppers to think about the brand, and life itself, in a whole new light.
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John Lewis ‘National Treasures’

Ice cream vans, lollipop men, afternoon tea, fish ‘n’ chips, the seaside, sunburn, rain. As the days grow longer and temperatures slowly rise, John Lewis is reminding us of our favourite quirks of British summertime. The retailer has teamed up with London-based illustrator Paul Thurlby for its latest campaign which injects a vibrant splash of colour into the high street.
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Carlsberg ‘The Danish Way’ / Fold7

Does knowing a beer's national origin make a difference in sales? Are you more likely to buy a premium Irish beer, or a Danish one? After a year of customer research and trend-monitoring, Carlsberg thinks heritage is the key to tapping into millennial beer drinkers' wallets. The result is a new brand strategy aimed at getting consumers to reappraise the brand through its Danish provenance in order to help it stand apart.
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Tiger Beer ‘Air ink’ / Marcel Sydney

This week we look at how Tiger Beer has collaborated with unique ink provider, Air Ink, for its latest campaign which draws attention to the reality of air pollution in major cities whilst positioning the brand as one that supports innovation and creativity.
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Halifax ‘What Happened When The Thunderbirds Visited the Halifax’ / Adam & Eve/DDB

Banks undoubtedly have a bad rap in today’s society. The financial crisis of 2008 isn’t so far in our rear-view to have been forgotten and consumer trust is notoriously hard to win back. While some banks have chosen to highlight their trusted heritage to win new customers, another bank is building rapport with consumers through a tie up with iconic cartoon characters.