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What we learned from Campaign’s breakfast briefing: when brands take advertising in-house

The agency world is thriving, but more and more brands are starting to move their advertising in-house. The implications of this go far beyond the loss of some accounts: the agency needs to respond to this challenge, and brands who are considering in-housing need guidance on how to do it. ALF Insight attended the recent ‘When brands take advertising in-house’ Campaign breakfast briefing to hear some of the UK’s top marketers and agency leaders discuss these issues. We’ve summarised some of the key themes which came out of the event.
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What makes a GOOD sales person GREAT?

This week Amanda Rosevear, ALF’s Head of Sales, answers the following question: What makes a good sales person great? As Conor Dignam, our CEO, put it: ‘It really captures the qualities that make for great sales people and following some of Amanda’s insight will certainly help everyone with a job in sales – and actually in any role.’
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GDPR Good Practice Guide

It’s important that GDPR is seen as an opportunity for marketers. Good practice is key for the ICO. The commissioner wants you to be able to demonstrate that you have done your homework and have tried your best to comply with the new legislation. Check out our a simple guide to help you along the way.
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GDPR & ALF explained

This week ALF clarifies its position around GDPR and describes the data collection process it has put into place to ensure it complies with the new legislation.
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GfK Tech Trends 2016: Virtual Reality

GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. This week, we are publishing the report's findings on virtual reality, a technology for which mass-adoption may be just around the corner.