Main Image

GDPR & ALF explained

This week ALF clarifies its position around GDPR and describes the data collection process it has put into place to ensure it complies with the new legislation.
Main Image

GfK Tech Trends 2016: Virtual Reality

GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. This week, we are publishing the report's findings on virtual reality, a technology for which mass-adoption may be just around the corner.
Main Image

GfK Tech Trends 2016: Artificial Intelligence

GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. One of the burgeoning technologies covered in the report which will undoubtedly unearth new opportunities for marketers and consumers alike is artificial intelligence. Here is what GfK has to say on the topic.