NBCUniversal's Yusuf Chuku talks content with Rory
Listen to the latest episode of On Brand with ALF & Rory Sutherland with Yusuf Chuku - Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal.
Yusuf Chuku is Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal. The guys explore how clients can best tap into the content-audience relationship and discuss partnerships, storytelling, branded content and the constant pressure to innovate and stay relevant to audiences. Fandemoniums? How does NBC Universal grow and access fandoms?
Yusuf also responds to our regular Top Two Challenges - what is the biggest advertising challenge for global television & media companies? And what is the most pressing challenge for NBC Universal?
Listen to the full episode on:
If you want to do business with the UK's leading brands, request an ALF Insight demo.
If you're interesting in attending the ALF Awards 2024, click here.