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ALF Insights

14 Mar 2024

Greg Jackson of Octopus Energy in powerful conversation with Rory

Natalie Fedden
Listen to the latest episode of On Brand with ALF & Rory Sutherland with Greg Jackson - Founder & CEO of Octopus Energy.

Having read Economics at Cambridge, ex-Procter & Gamble marketer, Greg Jackson, explains the success behind Octopus, recently certified as a Which? Recommended energy provider for the 7th year in a row.

Innovative technology, great marketing and superb customer service are integral to the Octopus success story. Among the many amazing revelations in the chat with Rory, Greg points out that 65% of UK households have a car, an increasing number of which are EVs, and the battery in an EV can power a house for between 3 and 5 days.

You'll hear about the Octopus Power Pack and the Fan Club - technical and marketing ideas that have helped Octopus achieve around 8 million customers in 18 countries. This is an essential listen.

Listen here - 

Apple Podcasts



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