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ALF Insights

26 Mar 2024

ALF’s Spring Cleaning To Do List for Sales Success

Natalie Fedden
Source: Adobe Stock

How did Q1 go for you? Whether you kicked off 2024 with a bang or are a slightly behind on where you want to be, ALF is here to boost your new business pipeline for the rest of the year.

With winter well and truly behind us for another year, the new season gives the perfect opportunity for a good spring clean that will set you up for success!

ALF’s Spring Cleaning To Do List

  • Dust off your pitch and spruce up sales collateral - Things change rapidly in organisations so ensure you know everything about your business’ latest offering. It’s important that your messaging is accurate with up-to-date collateral, success stories and testimonials.
  • Refresh Prospect Lists - out with the old and in with the new – Q1 is a prime time for people moving jobs so make sure the contacts at the brands you want to work with are accurate. Simply click the New Updates button on your ALF prospect list to see the most up to date data.
  • Never used an ALF prospect list? It’s time to start! Create, export & start marketing to new prospect lists. Simply click ‘add to prospect list’ on any ALF profile. Keep all your data in one list or create multiple segmented lists for different purposes. All housed in our handy ‘Leads’ area of the platform. Plant new seeds for growth by reaching out to new contacts and nurture your leads by relying on ALF’s insights that not only help get new business over the line but establish quality connections with your clients.
  • Forecast with our Spend Data – Whether you’re looking for new business for Q2, Q3, Q4 or even planning for 2025, use ALF’s spend reports to identify which brands are spending at what time of year, giving you an idea of which brands to target at what time.
  • Get inspired - make your life easier by targeting brands and advertisers with buying intentions by visiting ALF’s Brands to Watch - we’ve already done the research for you! Check out our New Entrants report to discover newly spending advertisers which you may not be aware of. Plus, find in-depth brand profiles in the Insights section, or tune in to our podcast to hear what keeps marketers at top brands up at night.
  • Grow your knowledge with brand news - subscribe to ALF’s daily, weekly or sector-specific newsletters. You can select the newsletters relevant to you in your ALF Account Settings. You can also set up Email Alerts on your prospect lists or on any person, brand, agency or company in ALF – ensuring you are updated right away when a change happens you need to be aware of!
  • Seize opportunities - ALF can show you expiring partnerships, last reviewed dates for brand accounts, gaps in an agency roster, and the latest appointments in our job moves report.
  • Make a positive impact - by approaching brands doing good for people and the planet. Our B-Corp report shows you all brands that have been awarded the environmental and social impact accreditation.
  • Get out and about - sign up to attend some networking events this quarter. It’s a great way to boost your knowledge and make new connections. Book on to that training course you’ve not yet made time for! Refresh your sales or marketing skills or add a new string to your bow.
  • Create a new habit - bookmark ALF! Keeping ALF saved on your bookmarks bar will remind you to check in with the platform as part of your daily routine – ensuring you never miss any important updates!

And that’s it! We hope you feel inspired to make some positives changes to your workflow that will be the building blocks for a successful coming quarter. As always, if you need any help with using the platform, please do get in touch with our customer success team who are more than happy to help!

Curious about how ALF can help transform your new business strategy? Get in touch here.

“Having worked in Sales for a number of years, I remember when ALF was printed. I've used it throughout my career for both leads and news, and consistently hit target!” Getty Images

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