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Ad spend growth cools

May 18, 2023

A slowdown in Q4 2022 has contributed to a lowering of the UK ad spend growth forecast for this year, but there is greater optimism for 2024, and the world's largest agencies are now integrating AI.

Harnessing the TikTok Boom

Apr 18, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

How Nokia phones' new 'Circular' subscription service is combatting e-waste’

Feb 09, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Tech defies economic slowdown

Jan 19, 2023

The challenging economic climate has resulted in a cost of living crisis that continues to impact on consumers, but many companies have increased spend on advertising, with technology a market driver.

What we learned at MBI's Virtual Reality Creative Summit

Dec 14, 2016

Virtual reality as a marketing channel looks set to be one of the most exciting marketing trends of 2017. We went to MBI's Virtual Reality Creative Summit to find out more about it.

GfK Tech Trends 2016: Virtual Reality

May 31, 2016

GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. This week, we are publishing the report's findings on virtual reali…

GfK Tech Trends 2016: Artificial Intelligence

May 17, 2016

GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. One of the burgeoning technologies covered in the report which will…