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  • Opportunities to work with B2B brands

    18 Oct 2024 Natasha Jeans
    This demand for B2B brands to step up spending on advertising and marketing has been driven by challenges such as: an increasingly crowded market growing sales cycles stretched budgets complex buyer d ...
  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with Benjamin Braun, Chief Marketing Officer at Samsung.
  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with Benjamin Braun, Chief Marketing Officer at Samsung.
  • In 2024, investing in sales and people management training is crucial for UK organisations aiming to stay competitive.
  • Helped by an improving economy and prominent sporting and political events in the first half of the year, the UK advertising market is in line for increased growth in 2024, and further gains in 2025.
  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with Jordan Brompton, Co-Founder at myenergi.
  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with Margaret Jobling, Chief Marketing Officer at NatWest.
  • Trends affecting new business in H2 2024

    18 Jul 2024 Natalie Fedden
    With change on the horizon in the UK and improving consumer sentiment, what trends, categories and opportunities should you be looking out for in the second half of 2024?
  • MAD//Fest 2024 Round-Up

    11 Jul 2024 Natalie Fedden & Simon Ward
    ALF's key take-aways from MAD//Fest 2024's speakers.
  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with John Roberts - Founder & CEO of AO.
  • Driven by online formats UK ad spend climbed by over 6% last year and there is confidence growth can be maintained in 2024 onwards.
  • Morrisons' Rachel Eyre talks shop with Rory

    09 May 2024 Natalie Fedden
    Listen to the latest episode of On Brand with ALF & Rory Sutherland with Rachel Eyre - Chief Customer & Marketing Officer at Morrison's.