ALF Insight

Leading the Charge: Rory meets Nic Thomas from Nissan

Aug 10, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

ALF’s key insights from MAD//Fest 2023

Jul 20, 2023

Want to share notes? MAD//FEST has closed its doors for another year, but we are still thinking about some of the valuable insight we gained on the day and actions to take as a result. If you cou…

Rory talks "wonky" vegetables with Oddbox's Emilie Vanpoperinghe

Jul 13, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

Electric Dreams

Jun 21, 2023

UK car sales have bounced back over the last year, and the increased availability of and demand for electric vehicles is reflected in the advertising and marketing of leading manufacturers.

The Challenger Brand Cleaning Up Home Care

Mar 09, 2023

Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.

The Rise of B-Corps

Feb 16, 2023

There has been an explosion in B-Corp certified companies in recent years. There are now over 1,000 B-Corps in the UK alone, up from 564 at the end of 2021. Consumers and employees are beginning to r…