Q2 2023 Advertising Spend Report
Sep 21, 2023
In our latest Industry Insight report, ALF’s Insights team give an overview of the advertising investment that occurred in Q2, including a breakdown of the top spenders by media channel and those tha…
Turning online dreams into reality with Pinterest
Sep 14, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Aug 17, 2023
After a lukewarm start to 2023 there are signs of encouragement for the UK advertising market, with short-term spend forecasts revised upwards, albeit high inflation continues to act as a brake on gr…
Leading the Charge: Rory meets Nic Thomas from Nissan
Aug 10, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
ALF’s key insights from MAD//Fest 2023
Jul 20, 2023
Want to share notes? MAD//FEST has closed its doors for another year, but we are still thinking about some of the valuable insight we gained on the day and actions to take as a result. If you cou…
Rory talks "wonky" vegetables with Oddbox's Emilie Vanpoperinghe
Jul 13, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
May 18, 2023
A slowdown in Q4 2022 has contributed to a lowering of the UK ad spend growth forecast for this year, but there is greater optimism for 2024, and the world's largest agencies are now integrating AI.
Pasta Evangelist Finn Lagun tucks into the challenges of going from letterbox pasta to retail
May 15, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
New Spenders = New Opportunities
Apr 24, 2023
At ALF we are constantly researching new spenders to add to the platform for you to prospect. We keep an eye on those brands which have had a spike in advertising investment and ensure you can acces…
Apr 18, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Mar 23, 2023
As they post large profits in an otherwise difficult economic climate, the UK’s leading banks face a challenge to appeal to consumers, but ad spend remains relatively high, and partnerships with good…
The Challenger Brand Cleaning Up Home Care
Mar 09, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Recent Posts
Q2 2023 Advertising Spend Report
Sep 21, 2023
Turning online dreams into reality with Pinterest
Sep 14, 2023
Aug 17, 2023
ALF’s key insights from MAD//Fest 2023
Jul 20, 2023