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ALF Insights

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  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with Simon Peel - VP, Global Marketing at Haleon.
  • Whether you’re attending your first ever networking event or you’re a seasoned veteran who’s looking to sharpen their skills, we’ve put together a guide to why networking is so important in B2B sales.
  • We breakdown the buying signals and consumer trends you need to know about for 2024 to help nail your new business strategy.
  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with Lena Jüngst - Co-founder of Air Up. 
  • Listen to the latest episode of On Brand with ALF & Rory Sutherland with Yusuf Chuku - Executive Vice President, Strategic Planning & Commercial Impact at NBCUniversal.
  • Festive Cheer in a Challenging Year

    23 Nov 2023 Simon Ward
    Advertisers are expected to shell out a total of £9.5bn in the UK in Q4 2023, ensuring a positive end to a year in which wider economic conditions have been a barrier to growth in the sector.
  • Putting the partnerships into John Lewis

    16 Nov 2023 Natalie Fedden
    Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland with Charlotte Lock, Pan-Partnership Customer Director at John Lewis Partnership.
  • The Rise of Online Marketplaces

    19 Oct 2023 Natalie Fedden
    Shoppers are expected to make better use of online marketplaces in this year’s festive shopping period. In our latest Industry Insight report, we give an overview of the top online marketplaces.
  • In the latest episode of On Brand with ALF & Rory Sutherland, Rory meets Jasper Martens, Chief Marketing Officer at Pension Bee.
  • Q2 2023 Advertising Spend Report

    21 Sep 2023 Simon Ward
    ALF’s Insights team give an overview of the advertising investment that occurred in Q2, including a breakdown of the top spenders by media channel.
  • In the latest episode of our podcast, Rory is joined by Milka Privodanova, VP Head of EMEA of Pinterest to talk about the online platform which they describe as 'personal media' rather than social.
  • Seeds of Optimism

    17 Aug 2023 Simon Ward
    After a lukewarm start to 2023 there are signs of encouragement for the UK advertising market.