Apr 18, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Mar 23, 2023
As they post large profits in an otherwise difficult economic climate, the UK’s leading banks face a challenge to appeal to consumers, but ad spend remains relatively high, and partnerships with good…
What brands are embracing consumer trends and will be popular this year?
Feb 02, 2021
Whether it is consumer behaviours which make brands design and launch new products, or innovations that drive demand, here are the top 5 trends and brands within these sectors that will likely be pop…
Newsworks Shift 2017: Here's what we learned
Mar 08, 2017
From #Piggate to the future of news, this year's Shift event from Newsworks grappled with the key issues facing the media industry in 2017. Here's our summary of the points raised.
Everything’s different, nothing’s changed: key points raised at the ABC Interaction 2017
Feb 08, 2017
From ad fraud to Chicken Little, this year's ABC Interaction covered it all. Here we run through the key issues debated at the event.
Rufus Olins on the enduring power of newsbrands
Jul 27, 2016
We spoke to Rufus Olins, chief executive of the marketing body for national newspaper brands, Newsworks, to find out his ideas about the future of newsbrands and the issues facing them today.
GfK Tech Trends 2016: Artificial Intelligence
May 17, 2016
GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. One of the burgeoning technologies covered in the report which will…
Guy Phillipson on the online advertising industry’s battle against ad blocking
May 10, 2016
BRAD caught up with the chief executive of the Internet Advertising Bureau (IAB), Guy Phillipson, to discuss the growing threat of ad blocking and how the industry is working to overcome it.
Native advertising: What you need to know
Apr 12, 2016
While native advertising is still a relatively new concept to some, it is coming into its own and has earned its place in a marketer’s arsenal.
ABC Interaction 2016: Five things we learnt
Jan 27, 2016
Like every year, last week’s ABC Interaction provided us with plenty to think about as to the challenges facing the industry in the year ahead. If you couldn’t make it to the conference itself, then …
Lauren Holleyoake on publishing in a multi-platform world
Dec 09, 2015
Lauren Holleyoake, publisher of Grazia and The Debrief, talks to us about the ongoing success of her two brands, the challenges facing publishers in 2015, and what lies ahead...
Oct 07, 2015
Engagement. It’s harder to think of any other marketing term used so regularly yet has so little agreement on what it actually represents. Jason Trout, UK Managing Director at Exponential, offers his…
