May 18, 2023
A slowdown in Q4 2022 has contributed to a lowering of the UK ad spend growth forecast for this year, but there is greater optimism for 2024, and the world's largest agencies are now integrating AI.
New Spenders = New Opportunities
Apr 24, 2023
At ALF we are constantly researching new spenders to add to the platform for you to prospect. We keep an eye on those brands which have had a spike in advertising investment and ensure you can acces…
Apr 18, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Mar 23, 2023
As they post large profits in an otherwise difficult economic climate, the UK’s leading banks face a challenge to appeal to consumers, but ad spend remains relatively high, and partnerships with good…
The Challenger Brand Cleaning Up Home Care
Mar 09, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Jan 19, 2023
The challenging economic climate has resulted in a cost of living crisis that continues to impact on consumers, but many companies have increased spend on advertising, with technology a market driver.
