The Benefits of Brand Collaboration
Jul 28, 2022
Strategic partnerships are helping brands accelerate growth by creating new revenue streams, connecting them with new audiences and responding to shifts in consumer demands and expectations in a cost…
Former Nike CMO discusses his extraordinary career in ALF's podcast
Jul 27, 2022
Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketin…
How will stretched household incomes affect brands and advertisers?
Jun 24, 2022
Inflation is running at its highest rate in 30 years. The UK is expected to have the highest inflation in the G7 not just this year, but also in 2023 and 2024 according to economists, reflecting how …
Kraft Heinz's New Ventures Director discusses their approach to new products in ALF's podcast
Jun 24, 2022
Kraft Heinz is the fifth-largest food and beverage company in the world, and home to a global portfolio of household brands, including eight which are worth more than $1 billion each. Rory chats to t…
GlobalData acquires Media Business Insight
Jun 13, 2022
Media Business Insight has been acquired by the UK stock market listed company GlobalData Plc in a move that will help accelerate growth and build out new products and services from MBI’s leading bra…
These cosmetic brands are gearing up to accelerate growth
May 19, 2022
According to McKinsey, global sales of beauty products will reach £412bn this year, up from £396bn in 2021 and £351bn in 2020. The global luxury cosmetics market size is expected to reach £62bn by 20…
Trinny London's CMO Shira Feuer talks about their beauty brand's strategy
May 19, 2022
Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer discusses building Trinny Woodall’s beauty brand in a sector where the customer base usually want …
These luxury brands have seen a surge in sales
Apr 24, 2022
Sales of luxury goods rose by 4% between 2019 and 2021 and, according to Citi, are estimated to rise from £234bn in 2021 to £248-£256bn this year. The luxury sector was less affected than others by t…
Klarna's Chief Marketing Officer discusses its plans to reshape e-commerce
Apr 24, 2022
Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss…
ALF Awards 2022 Shortlist Announced
Apr 19, 2022
Congratulations to all those that made this year's ALF Awards shortlist! The ALF Awards was launched to spotlight the work of sales and marketing teams who are at the heart of any business’s succe…
Pip & Nut is the fastest growing nut butter brand in the UK. Find out more about this B Corp company
Mar 15, 2022
Pip Murray, founder of Pip & Nut, talks Rory through the marketing ingredients of this nutty story! Pip & Nut is the fastest growing nut butter brand in the UK with a portfolio comprising eight nut b…
Q2 2023 Advertising Spend Report
Sep 21, 2023
Turning online dreams into reality with Pinterest
Sep 14, 2023
Aug 17, 2023
ALF’s key insights from MAD//Fest 2023
Jul 20, 2023