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Stars founded during a recession. What are these brands up to now?

Apr 15, 2020

Let there be no doubt we’re heading into a recession that will shake the world. As we predict to see difficult times ahead, history has proven that while some run away from the chaos, there will be m…

Do The Current Changes Represent Any Advertising Opportunity?

Apr 01, 2020

There is an opportunity in every crisis and the deeper the crisis, the better the opportunity can be. New sectors will emerge and old ones will cease to exist as the market adapts to the current clim…

Sales Managers listen up - COVID-19 and the resilient UK media sales market

Mar 12, 2020

The now announced pandemic COVID-19 is about to have an undeniable impact on our day to day lives, businesses and consumer habits. But, let’s not concentrate on the fear of what's going to happen an…

What have these 5 brands done since they last reviewed their agencies

Mar 10, 2020

How long does a brand and agency relationship last? What would be the reason for a brand to review its agency? And can you predict what a brand will do by looking at its past activities. This pos…

Brands to keep an eye on for 2020

Jan 28, 2020

Here are the top five food trend predictions for 2020…and some of the brands that’ll be making the difference.

The little-known challenger brands are spending more and more on advertising

Oct 28, 2019

What do you know about the little-known brands that are challenging the market and are increasing their marketing spend? These are the brands competing against the conglomerates. These are the brand…

Will the trade war affect global advertising spend?

May 22, 2019

We look at how the US/China trade war could affect advertising spend, and how ALF’s Top 100 Global Advertisers report makes it easier for you to win new business in new markets.

What we learned from Campaign’s breakfast briefing: when brands take advertising in-house

Oct 24, 2018

The agency world is thriving, but more and more brands are starting to move their advertising in-house. The implications of this go far beyond the loss of some accounts: the agency needs to respond t…

What makes a GOOD sales person GREAT?

Jun 06, 2018

This week Amanda Rosevear, ALF’s Head of Sales, answers the following question: What makes a good sales person great? As Conor Dignam, our CEO, put it: ‘It really captures the qualities that make for…

GDPR Good Practice Guide

Mar 21, 2018

It’s important that GDPR is seen as an opportunity for marketers. Good practice is key for the ICO. The commissioner wants you to be able to demonstrate that you have done your homework and have trie…

GDPR & ALF explained

Nov 22, 2017

This week ALF clarifies its position around GDPR and describes the data collection process it has put into place to ensure it complies with the new legislation.

Cannes Lions 2017: A festival at a crossroads

Jun 30, 2017

While we didn't make it down to the beautiful south of France ourselves, Danny Edwards, the editor of Shots, has written up a compelling review of this year's Cannes Lions festival. Read on to find o…

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