Building B2B sales and marketing lists in ALF
May 14, 2020
High quality data creates high quality pipelines
Stars founded during a recession. What are these brands up to now?
Apr 15, 2020
Let there be no doubt we’re heading into a recession that will shake the world. As we predict to see difficult times ahead, history has proven that while some run away from the chaos, there will be m…
Do The Current Changes Represent Any Advertising Opportunity?
Apr 01, 2020
There is an opportunity in every crisis and the deeper the crisis, the better the opportunity can be. New sectors will emerge and old ones will cease to exist as the market adapts to the current clim…
Sales Managers listen up - COVID-19 and the resilient UK media sales market
Mar 12, 2020
The now announced pandemic COVID-19 is about to have an undeniable impact on our day to day lives, businesses and consumer habits. But, let’s not concentrate on the fear of what's going to happen an…
What have these 5 brands done since they last reviewed their agencies
Mar 10, 2020
How long does a brand and agency relationship last? What would be the reason for a brand to review its agency? And can you predict what a brand will do by looking at its past activities. This pos…
Brands to keep an eye on for 2020
Jan 28, 2020
Here are the top five food trend predictions for 2020…and some of the brands that’ll be making the difference.
The little-known challenger brands are spending more and more on advertising
Oct 28, 2019
What do you know about the little-known brands that are challenging the market and are increasing their marketing spend? These are the brands competing against the conglomerates. These are the brand…
Will the trade war affect global advertising spend?
May 22, 2019
We look at how the US/China trade war could affect advertising spend, and how ALF’s Top 100 Global Advertisers report makes it easier for you to win new business in new markets.
What we learned from Campaign’s breakfast briefing: when brands take advertising in-house
Oct 24, 2018
The agency world is thriving, but more and more brands are starting to move their advertising in-house. The implications of this go far beyond the loss of some accounts: the agency needs to respond t…
What makes a GOOD sales person GREAT?
Jun 06, 2018
This week Amanda Rosevear, ALF’s Head of Sales, answers the following question: What makes a good sales person great? As Conor Dignam, our CEO, put it: ‘It really captures the qualities that make for…
Mar 21, 2018
It’s important that GDPR is seen as an opportunity for marketers. Good practice is key for the ICO. The commissioner wants you to be able to demonstrate that you have done your homework and have trie…
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