ALF is celebrating its 30th birthday this week, and my how it has grown. Here we look back at the early days of the product and how it grew from a bright idea by a Fleet Street sales rep into the digital platform it is today.
As livestreaming continues to enjoy an explosive rise in popularity amongst media owners, brands and the public, we attended We Are Social's Live Streaming 101 event for some insight into the latest thing to disrupt the media industry.
GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. This week, we are publishing the report's findings on virtual reality, a technology for which mass-adoption may be just around the corner.
GfK’s Tech Trends 2016 explores the latest advances in technology and examines their implications for consumer needs and behaviour. One of the burgeoning technologies covered in the report which will undoubtedly unearth new opportunities for marketers and consumers alike is artificial intelligence. Here is what GfK has to say on the topic.
The effectiveness of email as a marketing tool cannot be ignored. The average email open rate still remains fairly high at 21%, proving that people do read marketing messages that pop up in their inbox, however pesky they may seem. But the challenge is not getting people to open your emails, but to actually engage with them: the average click through rate sits at just 2.3%.
BRAD caught up with Alan Brydon, chief executive of out-of-home advertising trade body, Outsmart, to discuss the changes to the organisation following its rebrand from the Outdoor Media centre last year, and the latest developments in the sector.
Do you know which marketing trends you should be embracing this year and where you should be investing your precious marketing budget? In such a dynamic industry with so many technological developments, it’s hard to know what trends will bring the best results and deliver ROI.