ALF Awards 2022 Shortlist Announced

Apr 19, 2022

Congratulations to all those that made this year's ALF Awards shortlist! The ALF Awards was launched to spotlight the work of sales and marketing teams who are at the heart of any business’s succe…

Together in the aisles

Mar 18, 2022

Together for Short Lives landed the honour of becoming the new national charity partner of Morrisons, but there will be a strong local emphasis to the activation as it targets £10m over three years.

Pip & Nut is the fastest growing nut butter brand in the UK. Find out more about this B Corp company

Mar 15, 2022

Pip Murray, founder of Pip & Nut, talks Rory through the marketing ingredients of this nutty story! Pip & Nut is the fastest growing nut butter brand in the UK with a portfolio comprising eight nut b…

Celebrating the best work in sales, new business & marketing

Dec 14, 2021

ALF has been bringing the media and marketing sector together for more than 30 years through data, insight and lead services. This inaugural set of awards aims to recognise the best teams in the indu…

Annie & Jonny spoon feed Rory the story of the remarkable Spoon Cereals launch via Dragon's Den

Nov 26, 2021

Spoon was set up back in 2013 by sister and brother-in-law Annie Morris and Jonny Shimmin. Inspired by Annie's healthy addiction to a bowl of cereal at all times of the day, the pair decided sell the…

These travel brands are flying

Nov 26, 2021

Those travel brands which have started to recover as travel restrictions are gradually being lifted, are offering omnichannel experiences to engage holiday makers. A key trend will be brands showcasi…

Dairy alternative brand The Coconut Collaborative joins On Brand discussing their strategy.

Nov 26, 2021

James Averdieck now runs the Coconut Collaborative, a range of sustainable, non dairy products which seem to be doing as well as his previous invention GU chocolate desserts, a company he sold for ar…

Brands increasing their presence on the high street

Sep 08, 2021

Following the ‘death of the high street’ trend, which claimed the physical existence of the likes of Topshop and Debenhams, this shift in consumer behaviour has recently seen other brands take advant…

Urban Jungle's CEO talks about his plans for the disruptor insurance brand on On Brand

Aug 11, 2021

The disruptor insurance brand raised £8m in May from private investors to support ambitious growth plans and double its number of customers in the next 12 months. CEO Jimmy Williams has said: “We are…

Spin-off companies will be changing their strategies to focus on their core business

Aug 11, 2021

Divisions at companies are spun off with the expectation that they will be worth more as independent entities than as part of a larger corporation. Spin-offs usually outperform the market as well as …

How will brands respond to the rising cost of commodities?

Jul 14, 2021

Many companies, particularly premium and household brands, will pass on the price increase to customers to protect their profit as the cost of raw materials soars. Items due to be affected include mi…

DeadHappy's Head of Brand reveals its greater vision for the disruptor life insurance brand

Jun 17, 2021

Rory chats to Eddy Edwards from DeadHappy about how the brand is disrupting the life insurance market and trying to change attitudes to how we talk about death and remove the taboo surrounding it.