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What have these 5 brands done since they last reviewed their agencies

Mar 10, 2020

How long does a brand and agency relationship last? What would be the reason for a brand to review its agency? And can you predict what a brand will do by looking at its past activities. This pos…

Brands to keep an eye on for 2020

Jan 28, 2020

Here are the top five food trend predictions for 2020…and some of the brands that’ll be making the difference.

The little-known challenger brands are spending more and more on advertising

Oct 28, 2019

What do you know about the little-known brands that are challenging the market and are increasing their marketing spend? These are the brands competing against the conglomerates. These are the brand…

Will the trade war affect global advertising spend?

May 22, 2019

We look at how the US/China trade war could affect advertising spend, and how ALF’s Top 100 Global Advertisers report makes it easier for you to win new business in new markets.

What we learned from Campaign’s breakfast briefing: when brands take advertising in-house

Oct 24, 2018

The agency world is thriving, but more and more brands are starting to move their advertising in-house. The implications of this go far beyond the loss of some accounts: the agency needs to respond t…

What makes a GOOD sales person GREAT?

Jun 06, 2018

This week Amanda Rosevear, ALF’s Head of Sales, answers the following question: What makes a good sales person great? As Conor Dignam, our CEO, put it: ‘It really captures the qualities that make for…

GDPR Good Practice Guide

Mar 21, 2018

It’s important that GDPR is seen as an opportunity for marketers. Good practice is key for the ICO. The commissioner wants you to be able to demonstrate that you have done your homework and have trie…

GDPR & ALF explained

Nov 22, 2017

This week ALF clarifies its position around GDPR and describes the data collection process it has put into place to ensure it complies with the new legislation.

Cannes Lions 2017: A festival at a crossroads

Jun 30, 2017

While we didn't make it down to the beautiful south of France ourselves, Danny Edwards, the editor of Shots, has written up a compelling review of this year's Cannes Lions festival. Read on to find o…

MBI’s Media Summit 2017: Five things we learned about VR

May 17, 2017

Billed only as recently as a year ago as the media of the future, it’s clear that Virtual Reality has evolved from sci-fi tech to a reality that’s here to stay. To help us take stock of where VR is a…

Newsworks Shift 2017: Here's what we learned

Mar 08, 2017

From #Piggate to the future of news, this year's Shift event from Newsworks grappled with the key issues facing the media industry in 2017. Here's our summary of the points raised.


Feb 14, 2017

ALF is celebrating its 30th birthday this week, and my how it has grown. Here we look back at the early days of the product and how it grew from a bright idea by a Fleet Street sales rep into the dig…

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