Newcomer brands are changing the way consumers shop and are spending more on advertising
Aug 18, 2020
According to a recent forecast, non-eCommerce retail sales will drop by 16% this year, followed by a recovery in 2021. And its predicted sales will never reach pre-pandemic levels. Here are some exa…
Jun 08, 2020
Knowing which agencies look after which brands can be difficult to keep track of. ALF makes it easier for you to find agencies that look after certain brands from particular industries.
These brands have launched new products under lockdown
Jun 01, 2020
New products mean new campaigns. In the last two month ALF has announced 66 product launches ranging from FMCG brands to high end luxury labels. Some products were created to reach new customers an…
5 brands that have stood out in the last 7 days
May 21, 2020
Here are 5 brands that are refreshing their image, changing their strategy or adjusting their operations to meet customers habits
Building B2B sales and marketing lists in ALF
May 14, 2020
High quality data creates high quality pipelines
Stars founded during a recession. What are these brands up to now?
Apr 15, 2020
Let there be no doubt we’re heading into a recession that will shake the world. As we predict to see difficult times ahead, history has proven that while some run away from the chaos, there will be m…
Do The Current Changes Represent Any Advertising Opportunity?
Apr 01, 2020
There is an opportunity in every crisis and the deeper the crisis, the better the opportunity can be. New sectors will emerge and old ones will cease to exist as the market adapts to the current clim…
Sales Managers listen up - COVID-19 and the resilient UK media sales market
Mar 12, 2020
The now announced pandemic COVID-19 is about to have an undeniable impact on our day to day lives, businesses and consumer habits. But, let’s not concentrate on the fear of what's going to happen an…
What have these 5 brands done since they last reviewed their agencies
Mar 10, 2020
How long does a brand and agency relationship last? What would be the reason for a brand to review its agency? And can you predict what a brand will do by looking at its past activities. This pos…
Brands to keep an eye on for 2020
Jan 28, 2020
Here are the top five food trend predictions for 2020…and some of the brands that’ll be making the difference.
The little-known challenger brands are spending more and more on advertising
Oct 28, 2019
What do you know about the little-known brands that are challenging the market and are increasing their marketing spend? These are the brands competing against the conglomerates. These are the brand…
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