Lars Silberbauer has been named as one of the most innovative and influential marketers in Europe. Before joining HMD Global, home of Nokia phones as Chief Marketing Officer in September 2022, he held positions with the International Olympic Committee, MTV, Viacom and Lego.
Rory talks to Lars about 'Circular', Nokia phones' smartphone subscription service which is looking to revolutionise the relationship we have with our handsets and provide a sustainable solution to e-waste.
Plus, Lars shares what he thinks is the biggest challenge for Nokia phones moving forward and for the mobile phone handset industry as a whole.
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