Since launching back in 2017, Trinny London has garnered a loving fanbase of devotees. Its tremendous success can be boiled down to the brand’s philosophy; to do away with overflowing makeup bags and instead taking a streamlined approach to your beauty routine.
Along with simplicity, the brand champions beauty that multitasks – hardworking skincare-makeup hybrids that take care of your skin. Trinny London is one of Europe’s fastest-growing direct-to-consumer start-ups. Sales have more than tripled to £44m in the year to March 2021 and the brand has now achieved more than £100m in revenues since it launched. It is growing quickly and has gross margins of 60-65%.
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