Nicola Matthews UKI Head of Marketing at Tony’s Chocolonely joins Rory to explain that Tony's Chocolonely is more a mission than a chocolate company. Almost everywhere in the world, chocolate lovers are provided with a wide range of flavours to enjoy. Big chocolate companies make a lot of profit. Nothing wrong with that. Without profits a company will go bankrupt. So far, so good. However, less good is how those profits are made - by exploitation at the start of the value chain, where people live in extreme poverty. Have you ever considered how much a cocoa farmer makes per day? 78 Euro CENTS! Tony's Chocolonely is dedicated to levelling up in a real sense.