Pip Murray loves nut butters. She used to re-energise herself after running marathons with peanut butter on toast - great protein and healthy fats. Pip started mixing her own and then started selling them at outdoor markets. They sold well and a business was born. The recipes and mixes were important but the branding, marketing and distribution were vital to the on-going success of the business. Selfridges was the first big win quickly followed by Sainsbury’s and many independent stores. Pip talks Rory through the marketing ingredients of this nutty story!
The B Corp company, meaning it meets the highest standards of social and environmental performance, is ramping up its pioneering growth plans following a seven-figure finance package from HSBC last year. This means further investment in advertising, especially in traditional channels to raise awareness of its ecologically friendly, delectable products.
Click the links to listen our new episode "Pip & Nut - Rory talks to the Chief Squirrel" on: