As part of its new commercial strategy, Volvo will invest heavily in its online sales channels, radically reduce complexity in its product offer, and with transparent and set pricing models. Combined with online sales, Volvo will focus on a complete convenient customer offering.

Click here to listen  to episode 13 "How far will you go with a Volvo EV? Kristian Elvesfors, Managing Director, Volvo UK reveals the facts"

ALF’s podcast is a thought provoking and captivating listen for everyone. And if you’re someone who wants to know what brands are doing, this is the podcast for you.‚Äč Previous guests have been: VP & MD for P&G Northern Europe, Unilever's Vice-President of Marketing, Google's Marketing Director and Marketing & Brand Director at Patch Plants.