Since launching in 2019 DeadHappy claims to be the UK’s “first fully digital pay-as-you-go life insurance provider.” It offers flexible life insurance policies designed to be “cheaper, easier and better” than those of existing traditional providers.


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The insurtech startup has raised £4.75M in investment from new investors - Channel 4 Ventures and Venture Founders - and existing investors Octopus and eVentures. The money will be used to expand the current product offering, invest in marketing channels and broaden distribution to bring the digital-first life insurance concept to a wider audience. DeadHappy will further accelerate growth and scale its business as a consequence.