Newcomer brands are changing the way consumers shop and are spending more on advertising
A start up who spent over £700,000 across multiple channels on advertising. The brand manufactures and delivers eco-friendly laundry capsules and dishwasher tablets on subscription to your door. It undercuts the price of the leading brands and has now raised £8m in its latest funding round. The funding will see the company push into new product categories, expand further into new markets and grow its team.
Founded by former Unilever executives, Smol differentiates itself from established rivals with products that it claims are greener, cheaper and free of animals fats.
Founded in 2017 out of a desire to create quality fashion pieces at an accessible price point, Kitri has quickly become known for its extensive inventory of contemporary vintage-inspired pieces. It recently introduced a made-to-order business model to avoid waste and some pieces have more than 800 people on the waiting list. And regardless of the current climate some of its dresses have sold out in 24 hours. This is a fast-growing company which doesn't appear to work with an agency.
Patch is a service which helps you find great plants for your homes and gardens, delivering them straight to your door together with some with advice on plant care.
Since its launch in 2015, this innovative UK startups has delivered over 250,000 plants to more than 82,000 customers across London and Paris. Late last year, the company raised £1.8 million through a Crowdcube campaign. These funds are being used towards further expansion and growth in a variety of key areas.
Vincero is a company still in its infancy. Founded in 2014, the watchmaker produces highly affordable timepieces. It has the simple mission to fill the "middle-ground" between high-end, luxury timekeepers and cheap models that scrimp on quality.
The company's growth is equally impressive when you consider it has never necessitated outside investment. According to the founders, “Our worst nightmare is being forced to grow simply for the sake of growth. From day one we wanted this business to grow organically because our customers truly loved our products.”
Are any of these the type of companies you want to work with?