5 brands that have stood out in the last 7 days
Walkers has decided to part ways with AMV BBDO and is looking for a new creative agency. Walkers' Marketing Director Fernando Kahane said: "Our challenge is very clear: we need to connect with people on an emotional level by inspiring everyday moments of enjoyment.
"A fresh perspective will help us remain relevant in modern Britain. We are hugely grateful to the team at AMV who partnered with us to create some of the most iconic campaigns in our history."
The Post Office is reviewing its £7m media account and is searching for an affiliate marketing agency. Its Drop & Go service has seen a 30% increase in use since mid-March as small businesses adapt to trading during lockdown. The number of customers signing up to use Drop & Go is 3.5 times higher than it was during the same period last year.
Millions of parcels are processed by the Post Office every week and around 75% of all business seller items come through its 11,500 branches. The company will be launching a digital advertising campaign in June to promote its Drop & Go service.
After Britons were told to consider cycling to work as lockdown is eased, and Transport Minister Grant Shapps said the UK’s road infrastructure would be changed to accommodate more cyclists, shares in Halfords soared by as much as 26%.
Britain’s biggest cycling retailer launched a campaign aimed at the estimated 7 million British adults who have bicycles languishing in sheds and garages. It said it will provide a free “32-point” check on neglected bikes to help people get ready for the post lockdown commute. It is also the market leader in e-scooters.
Looking at Halfords past it's likely to make agency changes soon. It made two significant marketing hires last year and has not reviewed its media planning and buying account for over five years. Also its creative account seems to be reviewed every three years. but it last appointed a creative agency in 2017.
From this week customers can order Aldi products straight from Deliveroo. This partnership will most likely be heavily promoted. Amazon is now an investor in Deliveroo, making both brands involved in the online grocery delivery for Morrisons, Co-op, M&S and now Aldi.
Aldi has also launched two new ice cream products in time for the summer heatwave. The new range includes a dupe of Ben & Jerry's famous Cookie Dough ice cream as well as a copy of Häagen-Daz's mini cups. The new summer treats are almost half the price of the well-loved tubs.
The supermarket releases special buys every week, which is a selection of limited-edition products across all types of categories, from household to garden and beauty products.
As home cooking is on the rise Young’s Seafood has launched new engagement campaigns, with recipes and preparation instructions called "The Young's Kitchen, aimed at boosting seafood’s profile in home kitchens.
Supported by a paid digital, influencer and social media campaign, the initiative was conceived to adapt to consumer feedback and showcase user-generated content, said Young’s.
Although micro-influencers in the parenting and family space are the initial target demographic of the campaign, Young’s said it’s looking to expand “The Young’s Kitchen” scope to include the recreation of the “chippy” experience at home, how to master date nights, and expert content for more adventurous cooks.
I hope these brand stories are helpful and of interest to you.