New products mean new campaigns. In the last two month ALF has announced 66 product launches ranging from FMCG brands to high end luxury labels. Some products were created to reach new customers and demographics. Some products were developed through gaps in the market under lockdown. Here is the full list.

Here are 5 brands that are refreshing their image, changing their strategy or adjusting their operations to meet customers habits

How granular do you want to go with your prospect list.

Let there be no doubt we’re heading into a recession that will shake the world. As we predict to see difficult times ahead, history has proven that while some run away from the chaos, there will be more opportunity than ever to deliver real value to the world.

The now announced pandemic COVID-19 is about to have an undeniable impact on our day to day lives, businesses and consumer habits. But, let’s not concentrate on the fear of what's going to happen and ensure we find a new way of working successfully over the coming weeks, months and years. In regards to my business at ALF insight, we are ready to ensure we can continue to service our clients and run effectively in this period. What's particularly evident is that all organisations (not just in media) need to get with the programme as soon as possible.

How long does a brand and agency relationship last? What would be the reason for a brand to review its agency? And can you predict what a brand will do by looking at its past activities. This post analyses 5 brand's that reviewed its agency in 2016/2017 to see whether there are any signals that an agency search could be on the horizon.

What do you know about the little-known brands that are challenging the market and are increasing their marketing spend? These are the brands competing against the conglomerates. These are the brands that have recently entered the UK market. These are the brands that are disrupting the market.

We look at how the US/China trade war could affect advertising spend, and how ALF’s Top 100 Global Advertisers report makes it easier for you to win new business in new markets.

This week Amanda Rosevear, ALF’s Head of Sales, answers the following question: What makes a good sales person great? As Conor Dignam, our CEO, put it: ‘It really captures the qualities that make for great sales people and following some of Amanda’s insight will certainly help everyone with a job in sales – and actually in any role.’

It’s important that GDPR is seen as an opportunity for marketers. Good practice is key for the ICO. The commissioner wants you to be able to demonstrate that you have done your homework and have tried your best to comply with the new legislation. Check out our a simple guide to help you along the way.

While we didn't make it down to the beautiful south of France ourselves, Danny Edwards, the editor of Shots, has written up a compelling review of this year's Cannes Lions festival. Read on to find out his key takeaways.

Billed only as recently as a year ago as the media of the future, it’s clear that Virtual Reality has evolved from sci-fi tech to a reality that’s here to stay. To help us take stock of where VR is and where it’s going, we attended the VR session on Day Two of MBI's Media Summit.

ALF is celebrating its 30th birthday this week, and my how it has grown. Here we look back at the early days of the product and how it grew from a bright idea by a Fleet Street sales rep into the digital platform it is today.

From ad fraud to Chicken Little, this year's ABC Interaction covered it all. Here we run through the key issues debated at the event.