Will the trade war affect global advertising spend?
We look at how the US/China trade war could affect advertising spend, and how ALF’s Top 100 Global Advertisers report makes it easier for you to win new business in new markets.
What we learned from Campaign’s breakfast briefing: when brands take advertising in-house
The agency world is thriving, but more and more brands are starting to move their advertising in-house. The implications of this go far beyond the loss of some accounts: the agency needs to respond to this challenge, and brands who are considering in-housing need guidance on how to do it. ALF Insight attended the recent ‘When brands take advertising in-house’ Campaign breakfast briefing to hear some of the UK’s top marketers and agency leaders discuss these issues. We’ve summarised some of the key themes which came out of the event.
What makes a GOOD sales person GREAT?
This week Amanda Rosevear, ALF’s Head of Sales, answers the following question: What makes a good sales person great? As Conor Dignam, our CEO, put it: ‘It really captures the qualities that make for great sales people and following some of Amanda’s insight will certainly help everyone with a job in sales – and actually in any role.’
GDPR Good Practice Guide
It’s important that GDPR is seen as an opportunity for marketers. Good practice is key for the ICO. The commissioner wants you to be able to demonstrate that you have done your homework and have tried your best to comply with the new legislation. Check out our a simple guide to help you along the way.
GDPR & ALF explained
This week ALF clarifies its position around GDPR and describes the data collection process it has put into place to ensure it complies with the new legislation.
Cannes Lions 2017: A festival at a crossroads
While we didn't make it down to the beautiful south of France ourselves, Danny Edwards, the editor of Shots, has written up a compelling review of this year's Cannes Lions festival. Read on to find out his key takeaways.
MBI’s Media Summit 2017: Five things we learned about VR
Billed only as recently as a year ago as the media of the future, it’s clear that Virtual Reality has evolved from sci-fi tech to a reality that’s here to stay. To help us take stock of where VR is and where it’s going, we attended the VR session on Day Two of MBI's Media Summit.
Newsworks Shift 2017: Here's what we learned
From #Piggate to the future of news, this year's Shift event from Newsworks grappled with the key issues facing the media industry in 2017. Here's our summary of the points raised.
ALF TURNS 30! HERE'S HOW IT ALL BEGAN
ALF is celebrating its 30th birthday this week, and my how it has grown. Here we look back at the early days of the product and how it grew from a bright idea by a Fleet Street sales rep into the digital platform it is today.
Everything’s different, nothing’s changed: key points raised at the ABC Interaction 2017
From ad fraud to Chicken Little, this year's ABC Interaction covered it all. Here we run through the key issues debated at the event.
Time is money: How the ALF Chrome widget can make your research faster and easier
We recently launched our Quick Search extension on the Chrome Store. Read more to find out how it can help speed up your lead generation process.
What we learned at MBI's Virtual Reality Creative Summit
Virtual reality as a marketing channel looks set to be one of the most exciting marketing trends of 2017. We went to MBI's Virtual Reality Creative Summit to find out more about it.
We Are Social’s Live Streaming 101: Five Things We Learned
As livestreaming continues to enjoy an explosive rise in popularity amongst media owners, brands and the public, we attended We Are Social's Live Streaming 101 event for some insight into the latest thing to disrupt the media industry.
Think Differently About Linear TV
With advertisers' expectations of TV changing, how should agencies be measuring and optimising TV? Calum Smeaton, CEO and founder of TVSquared, offers his perspective.
Sir Martin Sorrell delivers a 'tour de force' speech at last week's IBC show in Amsterdam
Here are ten things ALF took from Sorrell's speech and Q&A, ranging from Donald Trump, the health of the global economy and the problems with Facebook and Google.
Consumer magazine ABCs for the first half of 2016: Nine things you need to know
A to-the-point, easily-digestible round up of the latest ABC consumer magazine release.
ALF brings yet more agency contacts to your fingertips
At ALF, our clients' needs are at the heart of all we do.
Rufus Olins on the enduring power of newsbrands
We spoke to Rufus Olins, chief executive of the marketing body for national newspaper brands, Newsworks, to find out his ideas about the future of newsbrands and the issues facing them today.
ALF has increased its agency coverage by more than 30%
At ALF, our clients' needs are at the heart of all we do.
ALF brings more new prospects at your fingertips
At ALF, our clients' needs are at the heart of all we do and we have more exciting news for you this week!