Knowing which agencies look after which brands can be difficult to keep track of. ALF makes it easier for you to find agencies that look after certain brands from particular industries.

New products mean new campaigns. In the last two month ALF has announced 66 product launches ranging from FMCG brands to high end luxury labels. Some products were created to reach new customers and demographics. Some products were developed through gaps in the market under lockdown. Here is the full list.

High quality data creates high quality pipelines

How granular do you want to go with your prospect list.

There is an opportunity in every crisis and the deeper the crisis, the better the opportunity can be. New sectors will emerge and old ones will cease to exist as the market adapts to the current climate and consumers change their behaviours. Here we have put together some opportunities that we have anecdotally seen for the industry, whether that is ramping up supply, targeting new customers, or offering services to new clients.

The now announced pandemic COVID-19 is about to have an undeniable impact on our day to day lives, businesses and consumer habits. But, let’s not concentrate on the fear of what's going to happen and ensure we find a new way of working successfully over the coming weeks, months and years. In regards to my business at ALF insight, we are ready to ensure we can continue to service our clients and run effectively in this period. What's particularly evident is that all organisations (not just in media) need to get with the programme as soon as possible.

Here are the top five food trend predictions for 2020…and some of the brands that’ll be making the difference.

What do you know about the little-known brands that are challenging the market and are increasing their marketing spend? These are the brands competing against the conglomerates. These are the brands that have recently entered the UK market. These are the brands that are disrupting the market.

The agency world is thriving, but more and more brands are starting to move their advertising in-house. The implications of this go far beyond the loss of some accounts: the agency needs to respond to this challenge, and brands who are considering in-housing need guidance on how to do it. ALF Insight attended the recent ‘When brands take advertising in-house’ Campaign breakfast briefing to hear some of the UK’s top marketers and agency leaders discuss these issues. We’ve summarised some of the key themes which came out of the event.

This week Amanda Rosevear, ALF’s Head of Sales, answers the following question: What makes a good sales person great? As Conor Dignam, our CEO, put it: ‘It really captures the qualities that make for great sales people and following some of Amanda’s insight will certainly help everyone with a job in sales – and actually in any role.’

This week ALF clarifies its position around GDPR and describes the data collection process it has put into place to ensure it complies with the new legislation.

While we didn't make it down to the beautiful south of France ourselves, Danny Edwards, the editor of Shots, has written up a compelling review of this year's Cannes Lions festival. Read on to find out his key takeaways.

From #Piggate to the future of news, this year's Shift event from Newsworks grappled with the key issues facing the media industry in 2017. Here's our summary of the points raised.

ALF is celebrating its 30th birthday this week, and my how it has grown. Here we look back at the early days of the product and how it grew from a bright idea by a Fleet Street sales rep into the digital platform it is today.