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How to build an agency patch

Knowing which agencies look after which brands can be difficult to keep track of. ALF makes it easier for you to find agencies that look after certain brands from particular industries.
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These brands have launched new products under lockdown

New products mean new campaigns. In the last two month ALF has announced 66 product launches ranging from FMCG brands to high end luxury labels. Some products were created to reach new customers and demographics. Some products were developed through gaps in the market under lockdown. Here is the full list.
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Do The Current Changes Represent Any Advertising Opportunity?

There is an opportunity in every crisis and the deeper the crisis, the better the opportunity can be. New sectors will emerge and old ones will cease to exist as the market adapts to the current climate and consumers change their behaviours. Here we have put together some opportunities that we have anecdotally seen for the industry, whether that is ramping up supply, targeting new customers, or offering services to new clients.
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Sales Managers listen up - COVID-19 and the resilient UK media sales market

The now announced pandemic COVID-19 is about to have an undeniable impact on our day to day lives, businesses and consumer habits. But, let’s not concentrate on the fear of what's going to happen and ensure we find a new way of working successfully over the coming weeks, months and years. In regards to my business at ALF insight, we are ready to ensure we can continue to service our clients and run effectively in this period. What's particularly evident is that all organisations (not just in media) need to get with the programme as soon as possible.
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What have these 5 brands done since they last reviewed their agencies

How long does a brand and agency relationship last? What would be the reason for a brand to review its agency? And can you predict what a brand will do by looking at its past activities. This post analyses 5 brand's that reviewed its agency in 2016/2017 to see whether there are any signals that an agency search could be on the horizon.
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What we learned from Campaign’s breakfast briefing: when brands take advertising in-house

The agency world is thriving, but more and more brands are starting to move their advertising in-house. The implications of this go far beyond the loss of some accounts: the agency needs to respond to this challenge, and brands who are considering in-housing need guidance on how to do it. ALF Insight attended the recent ‘When brands take advertising in-house’ Campaign breakfast briefing to hear some of the UK’s top marketers and agency leaders discuss these issues. We’ve summarised some of the key themes which came out of the event.
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What makes a GOOD sales person GREAT?

This week Amanda Rosevear, ALF’s Head of Sales, answers the following question: What makes a good sales person great? As Conor Dignam, our CEO, put it: ‘It really captures the qualities that make for great sales people and following some of Amanda’s insight will certainly help everyone with a job in sales – and actually in any role.’
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GDPR Good Practice Guide

It’s important that GDPR is seen as an opportunity for marketers. Good practice is key for the ICO. The commissioner wants you to be able to demonstrate that you have done your homework and have tried your best to comply with the new legislation. Check out our a simple guide to help you along the way.
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GDPR & ALF explained

This week ALF clarifies its position around GDPR and describes the data collection process it has put into place to ensure it complies with the new legislation.