What do IPO’s mean for a brand's advertising and marketing plan?
Apr 27, 2021
As companies look to list on the stock exchange to raise capital to reinvest in their brands growth, the IPO boom is at its highest in a decade. At the beginning of the year we saw Moonpig join th…
Volvo's Managing Director discusses their strategy for the electric vehicle revolutions
Apr 15, 2021
Kristian Elvesfors, Managing Director, Volvo UK talks to Rory about the EV revolution and Volvo's move into the electric vehicle market and their plans for online purchase of Volvos.
ALF Talks is joined by The Kite Factory and Media Sales Training
Mar 09, 2021
If you didn't get the chance to see ALF Talks live, here is your chance to hear these sales and business development experts explain their process for getting the attention of key prospects.
Companies mergers and acquisitions that will create new opportunities for you
Mar 09, 2021
Last November Carlsberg merged with Marston’s as a way for both businesses to survive, and more recently Boohoo and Asos stroke a bargain with their acquisitions of flagship retail outlets they plan …
What brands are embracing consumer trends and will be popular this year?
Feb 02, 2021
Whether it is consumer behaviours which make brands design and launch new products, or innovations that drive demand, here are the top 5 trends and brands within these sectors that will likely be pop…
McCann Central’s Chief Growth Officer and Goodstuff’s New Business Director joins ALF Talks
Nov 30, 2020
McCann Central’s Chief Growth Officer Jonathan Jesson and Goodstuff’s New Business Director Bailee-Kate Griggs discussed and shared their thoughts on how agency new business has changed for them, wha…
Sales and marketing during the pandemic
Oct 23, 2020
Earlier this year we asked ALF users in a survey various questions on how the pandemic has affected their sales and marketing role. This is what we found.
The factors that create new opportunities
Oct 08, 2020
What happens today will undoubtedly have an affect on our behaviour and activities in the future. Having the foresight to see how things can unfold from current events is crucial for anyone in a c…
ALF Talks with ITV and Clear Channel
Oct 08, 2020
Watch the first instalment of ALF Talks where we analyse the nuts and bolts of B2B sales and marketing with the leading figures in the industry.
Newcomer brands are changing the way consumers shop and are spending more on advertising
Aug 18, 2020
According to a recent forecast, non-eCommerce retail sales will drop by 16% this year, followed by a recovery in 2021. And its predicted sales will never reach pre-pandemic levels. Here are some exa…
Jun 08, 2020
Knowing which agencies look after which brands can be difficult to keep track of. ALF makes it easier for you to find agencies that look after certain brands from particular industries.
These brands have launched new products under lockdown
Jun 01, 2020
New products mean new campaigns. In the last two month ALF has announced 66 product launches ranging from FMCG brands to high end luxury labels. Some products were created to reach new customers an…
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