The Growing Appeal of the Great Outdoors

Aug 12, 2022

Which outdoor leisure brands are increasing their marketing?

The Benefits of Brand Collaboration

Jul 28, 2022

Strategic partnerships are helping brands accelerate growth by creating new revenue streams, connecting them with new audiences and responding to shifts in consumer demands and expectations in a cost…

Former Nike CMO discusses his extraordinary career in ALF's podcast

Jul 27, 2022

Rory chats to former Nike CMO, Greg Hoffman, about his extraordinary career with one of the biggest brands in the world. They discuss why you shouldn’t ‘chase cool’ and how to make memorable marketin…

How will stretched household incomes affect brands and advertisers?

Jun 24, 2022

Inflation is running at its highest rate in 30 years. The UK is expected to have the highest inflation in the G7 not just this year, but also in 2023 and 2024 according to economists, reflecting how …

Kraft Heinz's New Ventures Director discusses their approach to new products in ALF's podcast

Jun 24, 2022

Kraft Heinz is the fifth-largest food and beverage company in the world, and home to a global portfolio of household brands, including eight which are worth more than $1 billion each. Rory chats to t…

GlobalData acquires Media Business Insight

Jun 13, 2022

Media Business Insight has been acquired by the UK stock market listed company GlobalData Plc in a move that will help accelerate growth and build out new products and services from MBI’s leading bra…

These cosmetic brands are gearing up to accelerate growth

May 19, 2022

According to McKinsey, global sales of beauty products will reach £412bn this year, up from £396bn in 2021 and £351bn in 2020. The global luxury cosmetics market size is expected to reach £62bn by 20…

Trinny London's CMO Shira Feuer talks about their beauty brand's strategy

May 19, 2022

Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer discusses building Trinny Woodall’s beauty brand in a sector where the customer base usually want …

These luxury brands have seen a surge in sales

Apr 24, 2022

Sales of luxury goods rose by 4% between 2019 and 2021 and, according to Citi, are estimated to rise from £234bn in 2021 to £248-£256bn this year. The luxury sector was less affected than others by t…

Klarna's Chief Marketing Officer discusses its plans to reshape e-commerce

Apr 24, 2022

Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss…

ALF Awards 2022 Shortlist Announced

Apr 19, 2022

Congratulations to all those that made this year's ALF Awards shortlist! The ALF Awards was launched to spotlight the work of sales and marketing teams who are at the heart of any business’s succe…

Together in the aisles

Mar 18, 2022

Together for Short Lives landed the honour of becoming the new national charity partner of Morrisons, but there will be a strong local emphasis to the activation as it targets £10m over three years.