The agency world is thriving, but more and more brands are starting to move their advertising in-house. The implications of this go far beyond the loss of some accounts: the agency needs to respond to this challenge, and brands who are considering in-housing need guidance on how to do it. ALF Insight attended the recent ‘When brands take advertising in-house’ Campaign breakfast briefing to hear some of the UK’s top marketers and agency leaders discuss these issues. We’ve summarised some of the key themes which came out of the event.
This week Amanda Rosevear, ALF’s Head of Sales, answers the following question: What makes a good sales person great? As Conor Dignam, our CEO, put it: ‘It really captures the qualities that make for great sales people and following some of Amanda’s insight will certainly help everyone with a job in sales – and actually in any role.’
It’s important that GDPR is seen as an opportunity for marketers. Good practice is key for the ICO. The commissioner wants you to be able to demonstrate that you have done your homework and have tried your best to comply with the new legislation. Check out our a simple guide to help you along the way.
While we didn't make it down to the beautiful south of France ourselves, Danny Edwards, the editor of Shots, has written up a compelling review of this year's Cannes Lions festival. Read on to find out his key takeaways.
Billed only as recently as a year ago as the media of the future, it’s clear that Virtual Reality has evolved from sci-fi tech to a reality that’s here to stay. To help us take stock of where VR is and where it’s going, we attended the VR session on Day Two of MBI's Media Summit.
ALF is celebrating its 30th birthday this week, and my how it has grown. Here we look back at the early days of the product and how it grew from a bright idea by a Fleet Street sales rep into the digital platform it is today.
As livestreaming continues to enjoy an explosive rise in popularity amongst media owners, brands and the public, we attended We Are Social's Live Streaming 101 event for some insight into the latest thing to disrupt the media industry.