May 18, 2023
A slowdown in Q4 2022 has contributed to a lowering of the UK ad spend growth forecast for this year, but there is greater optimism for 2024, and the world's largest agencies are now integrating AI.
Pasta Evangelist Finn Lagun tucks into the challenges of going from letterbox pasta to retail
May 15, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
New Spenders = New Opportunities
Apr 24, 2023
At ALF we are constantly researching new spenders to add to the platform for you to prospect. We keep an eye on those brands which have had a spike in advertising investment and ensure you can acces…
Apr 18, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Mar 23, 2023
As they post large profits in an otherwise difficult economic climate, the UK’s leading banks face a challenge to appeal to consumers, but ad spend remains relatively high, and partnerships with good…
The Challenger Brand Cleaning Up Home Care
Mar 09, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Feb 16, 2023
There has been an explosion in B-Corp certified companies in recent years. There are now over 1,000 B-Corps in the UK alone, up from 564 at the end of 2021. Consumers and employees are beginning to r…
How Nokia phones' new 'Circular' subscription service is combatting e-waste’
Feb 09, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Jan 19, 2023
The challenging economic climate has resulted in a cost of living crisis that continues to impact on consumers, but many companies have increased spend on advertising, with technology a market driver.
How Primark Cares with Director Lynne Walker
Jan 12, 2023
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Dec 12, 2022
Listen to the latest episode of our podcast, On Brand with ALF & Rory Sutherland.
Nov 17, 2022
The 2022 FIFA World Cup in Qatar is the most controversial in the tournament’s history, with the location and the timing of the tournament presenting challenges for brands as well as the participants.
