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These cosmetic brands are gearing up to accelerate growth

May 19, 2022

According to McKinsey, global sales of beauty products will reach £412bn this year, up from £396bn in 2021 and £351bn in 2020. The global luxury cosmetics market size is expected to reach £62bn by 20…

Trinny London's CMO Shira Feuer talks about their beauty brand's strategy

May 19, 2022

Trinny London has been a digital-first brand since it launched. Shira Feuer, Chief Marketing Officer discusses building Trinny Woodall’s beauty brand in a sector where the customer base usually want …

These luxury brands have seen a surge in sales

Apr 24, 2022

Sales of luxury goods rose by 4% between 2019 and 2021 and, according to Citi, are estimated to rise from £234bn in 2021 to £248-£256bn this year. The luxury sector was less affected than others by t…

Klarna's Chief Marketing Officer discusses its plans to reshape e-commerce

Apr 24, 2022

Rory chats with David Sandström, the Chief Marketing Officer for the ‘Buy Now, Pay Later’ giant, Klarna, who have over 90 million global users and perform two million transactions a day. They discuss…

ALF Awards 2022 Shortlist Announced

Apr 19, 2022

Congratulations to all those that made this year's ALF Awards shortlist! The ALF Awards was launched to spotlight the work of sales and marketing teams who are at the heart of any business’s succe…

Together in the aisles

Mar 18, 2022

Together for Short Lives landed the honour of becoming the new national charity partner of Morrisons, but there will be a strong local emphasis to the activation as it targets £10m over three years.

Pip & Nut is the fastest growing nut butter brand in the UK. Find out more about this B Corp company

Mar 15, 2022

Pip Murray, founder of Pip & Nut, talks Rory through the marketing ingredients of this nutty story! Pip & Nut is the fastest growing nut butter brand in the UK with a portfolio comprising eight nut b…

Celebrating the best work in sales, new business & marketing

Dec 14, 2021

ALF has been bringing the media and marketing sector together for more than 30 years through data, insight and lead services. This inaugural set of awards aims to recognise the best teams in the indu…

Annie & Jonny spoon feed Rory the story of the remarkable Spoon Cereals launch via Dragon's Den

Nov 26, 2021

Spoon was set up back in 2013 by sister and brother-in-law Annie Morris and Jonny Shimmin. Inspired by Annie's healthy addiction to a bowl of cereal at all times of the day, the pair decided sell the…

These travel brands are flying

Nov 26, 2021

Those travel brands which have started to recover as travel restrictions are gradually being lifted, are offering omnichannel experiences to engage holiday makers. A key trend will be brands showcasi…

Dairy alternative brand The Coconut Collaborative joins On Brand discussing their strategy.

Nov 26, 2021

James Averdieck now runs the Coconut Collaborative, a range of sustainable, non dairy products which seem to be doing as well as his previous invention GU chocolate desserts, a company he sold for ar…

Brands increasing their presence on the high street

Sep 08, 2021

Following the ‘death of the high street’ trend, which claimed the physical existence of the likes of Topshop and Debenhams, this shift in consumer behaviour has recently seen other brands take advant…

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