The Drum (13 May 2019)
Sainsbury's celebrates brand values with a cinematic cake to mark 150 years
SAINSBURY'S is celebrating 150 years in business with a fantastical TV ad reflecting its heritage. Model making, 3D printing and traditional sugar craft techniques were combined to create a cake which is the center of the ad's interpretation.The video, created by WIEDEN & KENNEDY, shows the original owners' journey from the brand's humble beginnings in Drury Lane, providing quality food to poorer people, to its modern day charity work with COMIC RELIEF. The campaign kicks off its 150 Days of Community initiative, which sees its 180,000 colleagues from across the group being invited to volunteer for a cause in their local community.
Campaign (26 Apr 2019)
TK Maxx "The right way" by Wieden & Kennedy London
TK MAXX has staged a musical extravaganza for its latest campaign created by WIEDEN & KENNEDY. In the 60-second ad, a street scene is filled with colourful TK Maxx lovers (and a trio of animated birds) who share tips and tricks with doubters, culminating with a rousing chorus number.
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