Campaign (14 Aug 2019)
Lynx "Ice chill" by VCCP and CSM
LYNX has launched a celebrity-led campaign encouraging young men to smell their best this summer. The string of spots features the likes of Anthony Joshua OBE and others as they scout young men in need of deodorant. Scenes include a decked out 'Ice Chill Crew' ice-cream van where the celebrities offer advice. The campaign includes the chance to win a prize with each featured celebrity. Lynx has also created limited edition cans featuring the boxer. The work was created by CSM with VCCP KIN running production.
The Drum (07 Aug 2019)
VCCP hires new heads of planning
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