Marketing Communication News (02 Nov 2018)
Bally targets Chinese and Russian travellers with hyper targeted “travel corridor” ad campaign
BALLY is hoping to draw in Chinese and Russian travellers on their way to London with its new targeted campaign. It collaborated with BRITISH AIRWAYS on the campaign so that it could provide localised advertising when customers book their flights, followed by sponsorship advertising on printed boarding passes for those travelling from Shanghai, Beijing and Moscow airports. British Ariways' in-flight magazine for China to London flights will also feature a Bally ad. PSI and ZENITH devised the campaign.
Campaign (21 Sep 2018)
Global buys Primesight and Outdoor Plus in stunning double deal
GLOBAL RADIO has purchased PRIMESIGHT and Outdoor Plus for an estimated sum of £200m to £220m. The radio business will now have a 15% share in the outdoor sector, not far behind JCDecaux, Clear Channel and Exterion Media.
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