Campaign (13 Sep 2019)
McDonald's "We deliver" by Leo Burnett London
MCDONALD'S has launched a campaign tempting people to enjoy its food from the comfort of their own homes. The 30-second spot features a range of Maccies fans as they indulge in its convenience. It also promotes its platform McDelivery which sees the restaurant partner with UberEATS. The ad is supported by social, digital and radio activity, as well as personalised messages. LEO BURNETT created the work and OMD handled media.
Campaign (10 Sep 2019)
McDonald's "Just like McDonald's" by Leo Burnett London
MCDONALD'S has launched two TV ads to promote the quality of its ingredients. In two 40-second spots, a man is seen about to tuck into an egg McMuffin before being transported to a fancy supermarket that sells free-range eggs, while a woman is seen taking a bite of a Big Mac before being teleported to a high-end restaurant serving 100% British and Irish beef - the same ingredients in their McDonald's purchases. The ads will be supported by OOH spots targeting shoppers on their way to the supermarket, YOUTUBE bumpers before recipe videos, and social activity mocking food influencers and encouraging people to create their own versions of McDonald's recipes. The campaign was created by LEO BURNETT with OMD handling media.
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