Campaign (21 Feb 2020)
Pepsi Max recruits Messi, Pogba, Salah and Sterling for Champions League campaign
PEPSI MAX is promoting the UEFA Champions League knockout stages with a new campaign featuring the world's best footballers. The AMV BBDO-created work features Lionel Messi, Raheem Sterling and Mo Salah in a rapidly shifting sequence of scenes and backdrops, set to 'Presidente' by Wost featuring Ginette Claudette. The campaign will run in more than 80 countries, comprising of OOH ads, POS materials, behind-the-scenes content and limited-edition cans featuring the players. The cans also include QR codes that can be used to unlock mini-augmented-reality versions of the players and a keepy-upper game. OMD handled media.
Campaign (17 Feb 2020)
Spark Foundry hires OMD's Marcos Angelides for UK innovation role
SPARK FOUNDRY has appointed OMD's managing partner of strategy Marcos Angelides to the role of UK chief innovation officer and head of strategy. Angelides will be based in London and report to chief executive Lindsay Turner. He joins on 23 March, replacing Anthony Swede.
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