Campaign (30 Jul 2019)
Heinz celebrates 150 years with 'Beanz muzeum'
HEINZ has created an exhibition exploring the history of baked beans, to celebrate 150 years of business. The pop-up 'Beanz muzeum' will take place in London's Covent Garden. Visitors will be able to enjoy an immersive experience and pick up a personalised can of beans. The event will run from 30 August to 1 September with fans encouraged to send in drawings and photos for the pop-up too. The project is being delivered by MULTIPLY and WONDERLAND.
The Drum (31 Aug 2017)
Heinz Yellow Mustard rolls out NFL UK Playbook with Media BountyHEINZ YELLOW MUSTARD has launched an integrated four-month marketing campaign to promote its role as the ‘official mustard sponsor’ of the NFL. The campaign promotes Heinz Yellow Mustard as the “go-to condiment” for game day favourites such as hot dogs and burgers. Developed by creative social agency Media Bounty, the campaign features an Ultimate Playbook which explores the various rules and regulations of the NFL, explaining terms such as touchdown and fumble. Fans will be encouraged to upload their ‘ultimate play’ to the Ultimate Playbook for the duration of the NFL’s London games season for a chance to win a trip to the Super Bowl LII in Minneapolis. Activity will run across print, social and outdoor channels, with POS and shippers to feature in Tesco stores. OMD handled planning, while MULTIPLY was responsible for supporting social activity.
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