Campaign (26 Mar 2020)
COVID-19: NHS launches third phase in coronavirus campaign with 'lockdown' clarification
THE NHS and THE GOVERNMENT launched the third phase of their coronavirus campaign with a TV ad giving more prescriptive, post-lockdown instructions to the UK population. The 30-second features chief medical officer Chris Whitty as he reiterates the few reasons why people should go out. The TV spot is once again narrated by actor Mark Strong who emphasises the message 'Stay Home, Protect the NHS, Save Lives'. The campaign debuted on 25 March and is supported by print, radio, digital and social media activity. MULLENLOWE LONDON, MULLENLOWE PROFERO and Mediahub created the work and media buying was handled by OmniGOV, MANNING GOTTLIEB's dedicated agency.
The Drum (19 Sep 2019)
NHS: We Are Nurses by MullenLowe
THE NHS has launched a campaign to drive up recruitment in its 'We Are the NHS' series. The campaign targets students and those thinking about switching careers by displaying the breadth of choice e.g. mental health and A&E nursing. The film features real nurses in hospitals and is a window into the nations health service. The campaign will run throughout September and October across TV, radio, social, OOH. MULLENLOWE OPEN is handling CRM and MULLENLOWE PROFERO was responsible for the website.
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