• News (10)
    The Drum (09 Apr 2015)

    IGLO FOODS GROUP brand Birds Eye has launched a £2m ‘iFreeze, iSave’ campaign, aiming to reduce waste, by telling consumers to buy more frozen food and save money. Promotion started with a 20 foot billboard made from ice appearing on London’s Southbank. Inside the ice was £700 in notes and cash, representing what Birds Eye estimates the average family can save a year, with passers-by able to take the money once melted. The campaign covers TV, in-store, PR and digital and is supported by organisations Love Food Hate Waste, HOTPOINT and the British Frozen Food Federation. HAVAS WORLDWIDE, HAVAS MEDIA, Mischief PR, LIVE & BREATHE and JAM worked on the campaign.

    Campaign (16 Oct 2014)

    NESTLE’s Bakers brand has appointed OGILVY to handle a digital and content brief. The agency beat JAM, Edelman and MOMENTUM in a competitive pitch, and will now work to engage consumers with the Bakers range.