Campaign (02 Jun 2020)
COVID-19: DfE issues love letter to teachers, parents and carers as schools reopen
THE DEPARTMENT FOR EDUCATION has released a spot thanking everyone who has helped keep children learning during lockdown. Created by HAVAS LONDON, the ad uses real footage by teachers and parents as they adapted to remote learning and home schooling over the past 10 weeks, highlighting the commitment and patience of parents and how children have adjusted to new ways of learning at home. The campaign launched as schools started to reopen and will run on social media. WAVEMAKER handled media planning, while OmniGov oversaw media buying.
Campaign (18 May 2020)
COVID-19: 'No mask for mental health': charity calls for emotional support of front-line workers
HAVAS has created a campaign pro bono for the Laura Hyde Foundation which raises awareness of the mental health struggles of frontline workers during the coronavirus crisis. The 60-second film sees NHS workers wearing face masks while speaking about their feelings working amid the pandemic. The spot ends with the line 'There is no mask for mental health'. It will be supported by OOH and digital activity as well as a social media 'mask' in the form of an inverted rainbow smile to show solidarity with frontline workers. Havas London handled creative, with HAVAS MEDIA overseeing media, and CAKE and EKINO working on social and digital.
Account Contacts (260)
Agency Contacts (64)
More In This Category (158)