Campaign (07 Apr 2020)
Birds Eye unveils lockdown 'life hacks' as owner adds McCann London to roster
NOMAD FOODS has appointed MCCANN LONDON to its creative agency roster. The Birds Eye owner has worked with GREY since 2016, and going forward both agencies will pitch for any new briefs. It has also hired digital agency HOGARTH to work with Grey and McCann, along with media agency ZENITH, and digital and social media shop ELVIS. McCann has launched a 30-second spot for Birds Eye titled 'What's for tea?' in response to the coronavirus lockdown which sees families working, exercising and entertaining at home while enjoying Birds Eye dinners. The brand will also offer activities such as colouring pages and word searches on its social media channels and website. The TV spot will run on ITV, replacing its 'Eat in Full Colour' campaign.
Marketing Communication News (24 Mar 2020)
ELVIS team James Hudson and Rob Griffiths step up to Creative Director roles
ELVIS has promoted James Hudson and Rob Griffiths from associate creative directors to creative directors. Their remit will include overseeing the agency's creative department and developing its product across all clients and aspects of the business.
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