PR Week (25 Jun 2019)
Ready 10 wins snack-bar launch that involves bringing the sport of 'tag' to the UK
SCI-MX has handed Ready 10 a brief to promote its PRO 2GO snack bar brand. The agency has been appointed to handle the PR and comms elements of a £5m launch in the UK. The creative concept involves bringing the World Chase Tag European Championships to the UK. ELVIS will also work on design elements for the event.
Marketing Communication News (15 May 2019)
ELVIS dares to rebrand household favourite as “Dareylea”
DAIRYLEA has partnered with ELVIS in an exciting new campaign which sees it renamed 'Dareylea'. The campaigns slogan ‘We Dareylea You!’ is a bid to encourage British families to get out of their comfort zone with cheesy fun dares printed in packs. This will be printed in eight million rebranded versions. CARAT led the media buying and strategy. The fully integrated campaign is set in an outdoorsy world made of paper and includes out-of-home, online video, social, radio, and in-store activity.
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