Marketing Communication News (15 May 2019)
ELVIS dares to rebrand household favourite as “Dareylea”
DAIRYLEA has partnered with ELVIS in an exciting new campaign which sees it renamed 'Dareylea'. The campaigns slogan ‘We Dareylea You!’ is a bid to encourage British families to get out of their comfort zone with cheesy fun dares printed in packs. This will be printed in eight million rebranded versions. CARAT led the media buying and strategy. The fully integrated campaign is set in an outdoorsy world made of paper and includes out-of-home, online video, social, radio, and in-store activity.
Campaign (13 Mar 2019)
Cadbury Creme Egg partners Honda and Google for egg hunt
CADBURY CREME EGG has teamed up with GOOGLE, HONDA and UNILEVER to launch a takeover of out-of-home sites around London Waterloo Station. The campaign was developed in partnership with ELVIS as part of the 'Creme Egg hunting season' campaign. Visitors to Waterloo Station and its surrounding area can take part in a digital Easter egg hunt which will see Creme Eggs hidden in ads from brands including HEINZ, TESCO, Google, Knorr and Honda, across 16 out-of-home sites. When a hacked ad is spotted, consumers can then upload a photo of it to huntthewhitecremeegg.com where they will enter a competition to win £10,000. The campaign will run for two weeks.
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