Prolific North (10 May 2019)
McCann Manchester wins £20million Matalan account
MATALAN has hired MCCANN MANCHESTER as its creative & strategic brand agency following a competitive pitch. The agency will assume responsibility for all brand marketing for the account believed to be worth in the region of £20m. McCann Manchester beat BJL, DRIVEN and VCCP in the pitch process.
Prolific North (26 Apr 2019)
Ronseal turns to 'expert' mums and dads in latest campaign by BJL
RONSEAL recruited a team of 'expert mums and dad's as part of their new campaign to help the younger generation of homeowners improve their DIY skills. Created by BJL, the 30-second ad features real-life mums and dads mentioning how their children only call to ask for DIY help. The parents advise that Ronseal is the best solution for their challenges. Ronseal has launched its first ever bot - the 'Pocket Parent' on FACEBOOK messenger which provides responses and advice from real life parents. The campaign launched across online video, VoD, social media and PR.
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