Campaign (13 May 2019)
Bodyform takes over London toilets with vulva art to tackle body shame
BODYFORM has continued its 'Viva la vulva' campaign by decorating the cubicle doors of London loos with paintings of female genitalia. The work, created by AMV BBDO with the help of illustrator Oliwia Bober, aims to erase women's body shame and begins with an installation in Shoredtich's Queen of Hoxton venue.
Marketing Communication News (01 May 2019)
TENA re-imagines Victoria’s Secret catwalk image to launch new Silhouette Noir underwear
TENA has re-imagined a Victoria's Secret Catwalk to launch its new incontinence underwear Silhoutte Noir. The adverts feature women aged 40+ on billboards in London's West End and aim to help women feel confident despite the stigma. The launch was devised by FINN which also delivered all media relations, while ZENITH oversaw media strategy and brokered all key media partnerships, AMV BDDO created the billboard, AMAZEREALISE was responsible for social media and eCRM, and Performics handled SEO. The campaign invites consumers to share the images on social media using the hashtag #IWillBeMe.
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