Press Release (03 Jun 2019)
23red and City to Sea use Ocean screens to offer water on tap in run up to National Refill Day
23RED and City to Sea are using OCEAN's connected outdoor screens to encourage people to use refill stations and reusable water bottles instead of buying water in single-use plastic bottles. The campaign turns three full motion screens in Manchester, Birmingham and London into 'Hydration Stations' where people can refill their water bottles. The screens feature a looped 'waiting mode' animated film of a captive fish trapped inside a plastic bottle floating in a polluted ocean. The screens will request passers-by to use the water fountain in front of the screen. When used, the fountain triggers the release of the fish by making bottle it is trapped in disappear. One free, the fish thanks the user and swims away. The campaign launched in Manchester at The Printworks on 1 June. It will run at The Birmingham Media Eyes on World Environment Day on 5 June and Canary Wharf, London on 19 June to mark National Refill Day.
Exclusive (14 May 2019)
23RED has appointed Holly Lee to the position of senior account manager.
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